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I am headed to Cabo San Lucas Wednesday

By Tiffany Montgomery
May 13, 2008 8:47 AM

The postings will be light today and tomorrow as I finish up some projects before heading to Cabo for the SIMA Surf Summit tomorrow.


Here's a refresher of what brands are up for SIMA Image Awards.


OVERALL AWARDS

Breakthrough Brand of the Year

Criteria: Recognizing the small- to mid-size men's or women's brand that experienced breakthrough growth between January 1 and December 31, 2007. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.


Firewire Surfboards

Insight

MADA

Matix

Sanuk


Breakthrough Retailer of the Year

Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced growth in 2007. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal.


BC Surf & Sport, Ft. Lauderdale

K-5, Oceanside

Quiet Flight, Universal City Walk Orlando

Revolution, Camarillo

Surfside Sports, Costa Mesa

 

MEN'S AWARDS

Men's Marketing Campaign of the Year

Criteria: Awarded to the men's apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign between January 1 and December 31, 2007. Consider men's brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials throughout January 1 and December 31, 2007.


Hurley's "Essence of Surf" Campaign

Insight's "ZOUP" Campaign

O'Neill's "In It For Life" Campaign

Sanuk's "This Is Not a Shoe" Campaign

Vestal's "Time is What You Make of It" Campaign


Men's Apparel Brand of the Year

Criteria: Awarded to the men's apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.


Billabong

O'Neill

Quiksilver

RVCA

Volcom


Men's Boardshort of the Year

Criteria: Awarded to the boardshort product that featured the most exciting design, appeal or innovation between January 1 and December 31, 2007.


Advantage by Hurley

Andy Irons Samuri Signature Series by Billabong

Foster Mod by Volcom

Hokus Pokus by Quiksilver

Lopez Freak by O'Neill


Men's Retailer of the Year

Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men's category between January 1 and December 31, 2007.


Active Ride Shop, Southern California

Hansen's Boardroom, Encinitas

Quiet Flight, Universal City Walk Orlando

Surf Ride, Solana Beach

Surfside Sports, Costa Mesa


WOMEN'S AWARDS

Women's Marketing Campaign of the Year

Criteria: Awarded to the women's apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign between January 1 and December 31, 2007. Consider women's brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials throughout January 1 and December 31, 2007.


Billabong Juniors "Overload" Campaign

Hurley Girls "Young Contemporary" Campaign

Insight Girls "ZOUP" Campaign

Roxy "The Get Outside Tour"

Volcom Girls "The Only Constant is Change" Campaign

 

Women's Apparel Brand of the Year

Criteria: Awarded to the women's apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.


Billabong Girls

Lucy Love

Matix

Roxy

Volcom Girls


Women's Swim Brand of the Year

Criteria: Awarded to the women's swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.


Billabong Girls

Hurley

L-Space

Roxy

Volcom


Women's Retailer of the Year

Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women's category between January 1 and December 31, 2007.


Hansen's Boardroom, Encinitas

Hotline, Virginia Beach

Huntington Surf & Sport, Bella Terra Center

Revolution, Camarillo/Newbury Park

Sun Diego, San Diego County

 

PRODUCT AWARDS

Accessory Product of the Year

Criteria: Awarded to the accessory product at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation. Accessory products such as watches, eyewear, bags, fins, etc. can be considered.


51-30 Watch by Nixon

7'6" Triple Wheelie Board Bag by FCS

Dave Rastavich/Sea Shepherd Vector Keel Fin by Future Fins

Mutant Boot Series by O'Neill

Shane Dorian Kona Gold Signature Face Stick by Vertra


Environmental Product of the Year

Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product at retail between January 1 and December 31, 2007. Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.


Clean Your Beach Tees by Roxy

ECO Fullsuit by Body Glove

Machado Classic Sandal by Reef

Sonic Recycler Boardshort by Billabong

Waterscript Creedlers Sandals by Volcom


Footwear Product of the Year

Criteria: Awarded to the footwear product at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.


B4BC Stash Sandal by Reef

Duke Aloha Shoe by Vans

Hiapo Sandal by OluKai

Landmark Series by DVS

Sidewalk Surfers by Sanuk


Surfboard Model of the Year

Criteria: Awarded to the surfboard model at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.


Channel Islands Biscuit

Firewire Direct Drive

...lost Speed Demon Series

Rusty EPS Range

Surftech Tuflite Laird 12'1"


Wetsuit of the Year

Criteria: Awarded to the wetsuit at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.


3/2 Vapor Fullsuit by Body Glove

E-Bomb Pro w/E3 by Rip Curl

Infiniti Drylock by Xcel

Psycho II by O'Neill

Revolution Hybrid Fullsuit by Billabong


The winners will be announced at an awards ceremony Friday.


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