Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

D from Coastal Edge reacts to BRA summit

By Tiffany Montgomery
May 05, 2008 7:20 AM

I asked Deepak "D" Nachnani to tell me the top things he learned at the BRA Summit in Puerto Rico. He and his wife, Stephanie, own Coastal Edge, an eight-store chain in Virginia.


Here's what D had to say in his email

 

  • "I loved Dick Baker's speech. He reaffirmed a lot of my own beliefs. I agree with him that it is very important in these economic times that we, as specialty retailers, remain calm and strategically focus on consistently working and growing the partnerships with our brands. They have the ability to market and convey the story of our industry. Through this cooperative effort between retailers and brands we will be able to tell the story of our industry better than competitors like Hollister.
  • I agree with Dick that we as specialty retailers need to work on our business as well as in our business. We need to reinvent and evolve our shopping experience to a new level for our customers.
  • I also loved what Vipe (Desai) stated about the importance of branding our image around our industry's brands and telling the best story we can to our customers. I believe that those retailers and vendors that tell the best story to their customers will win in the future.

Articles You Might Have Missed