Here are some images from the three-day conference in Cabo San Lucas.
L to R: Dave Nash, owner of the 11-store
The event was held at the Sheraton Hacienda Del Mar Resort & Spa. The mornings were free for surfing, hanging by the pool, golfing or fishing. The speaker sessions took place in the afternoon. At night, there were parties and dinners and a bar crawl.
Sun Diego chain, Dan Levine,
president of RVCA and
Dick Baker, chairman emeritus of SIMA,
at Retailers Appreciation Night.Don Brown, vice president of
marketing at Sole Technology,
makes his way up from the beach
to the afternoon conferences. The Quiksilver team took customers from
Surfside Sports and Hansen’s Surfboards
on a morning fishing trip. Chad DiNenna, co-founder of Nixon, ready
to hear the next speaker in the conference room.
Dave Gatto, left, president of VF Corp’s outdoor
group, and Reef President John Wilson
loading the car at dawn to go surfing.
Tim Garrett, left, president of Lost Clothing,
and Paul Harvey, national sales manager
at Rip Curl USA, watching the
Lakers game Friday night
after the SIMA Image Award ceremony.