Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.55 | American Apparel ▼ -0.013 | The Buckle ▼ -0.39 | Columbia ▲ +0.09 | Deckers Outdoor ▲ +0.26 | Dicks ▼ -0.02 | Foot Locker ▼ -0.18 | Genesco ▼ -0.06 | Iconix Brand Group ▼ -0.05 | Jarden Corp ▲ +0.15 | Nordstrom ▼ -0.15 | Luxottica ▼ -0.56 | Nike ▲ +0.51 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.53 | VF Corp ▼ -0.01 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.33 | Macys ▼ -0.37 | Tillys ▲ +0.05 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

MOSS ADAMS: Webinar 12/2 on internal controls to increase the value of your business.
AGENDA: 12/30 deadline to pre-register for Jan. 5-6 Long Beach show.
CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

What is selling at Industrial Ride Shop

By Tiffany Montgomery
April 07, 2008 6:17 AM

I spoke with Aaron Dewitt, the purchasing manager at Industrial Ride Shop, to see what's selling at the retailer's 14 stores and to see how business is going in general. Industrial's stores are in five states: Texas, New Mexico, Arizona, Nevada and Utah.


Here's what he had to say.


Clothing

KR3W is still doing really well in denim and with tank tops, Aaron said. RVCA is picking up.


Shoes

vansVans is "killing it right now across the board," he said. New school, old school - everything, he said.


Accessories

Spy is crushing it in sunglass, Aaron said. A year ago it was Electric, but now it's Spy. "I don't try to figure out why, it just happens," he said.


In watches, Vestal is picking up some. "We're getting better sell through with them than we ever had," Aaron said. "Not as much as Nixon, but Vestal is doing better than it has before."


Decks

Girl Skateboards, Plan B and Baker decks are selling well.


Trends

The popularity of 8-inch decks.


Sales of all over urban prints are slowing while neon-colored T-shirts with blues, pinks and yellows are picking up.

 


Wayfayers from the 1980s are back in a big way. Kids are wearing old Oakley frogskins, left, Aaron said, or buying cheap Wayfayer knockoffs.

 


Business overall

Skate shoes: At Industrial, the slowdown in skate shoes started before the economy turned. Shoe sales slowed in June at a time when the store overall was doing great. It wasn't until November that overall store sales slowed, he said.


Business overall has stabilized, Aaron said after a rough couple of months.


Articles You Might Have Missed