Sponsors
Billabong ▼ -0.005 | PPR ▼ -1.05 | American Apparel ▲ +0.110 | The Buckle ▲ +1.76 | Columbia ▲ +1.79 | Deckers Outdoor ▲ +1.45 | Dicks ▲ +0.88 | Foot Locker ▲ +0.55 | Genesco ▲ +2.83 | Iconix Brand Group ▲ +0.21 | Jarden Corp ▲ +0.66 | Nordstrom ▲ +0.93 | Luxottica ▲ +0.25 | Nike ▲ +1.29 | Pacific Sunwear ▼ 0.00 | Skullcandy ▲ +0.17 | Sport Chalet - 0 | Urban Outfitters ▲ +0.69 | VF Corp ▲ +1.82 | Quiksilver ▲ +0.13 | Zumiez ▲ +1.56 | Macys ▲ +0.75 | Tillys ▲ +0.11 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Industry Insight

SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

What is selling at Villains SF

By Tiffany Montgomery
March 03, 2008 6:19 AM

I caught up with Randy Brewer, the head buyer and general manager of the three Villains stores in San Francisco, about what is selling for spring and what he liked for fall at the trade shows.


Randy described Villains as a fashion forward street wear store. "I'm not buying just for the skate kid - it's much bigger than that." He doesn't buy T-shirts - he leaves that to the mall stores, he said.


I wanted to talk to him because many brands respect the store and boast when Villains picks them up.


Insight and WeSC are doing well. "They are not from America - they have a different fashion sense. They are a little more interesting and not quite the same as everybody else."


Cheap Monday, also from Sweden, has "great price points and tons of style." Spring looks great and fall is "amazing."


"Paul Frank surprised me," Randy said. "They have stepped it up. They've got a cohesive line together. It's now really fashionable especially on the men's side." He noticed the improvement for spring and sees it even more for fall.


The Matix women's line for fall "looks great - they have a new designer."


Triple 5 Soul women's line for fall is "The best streetwear line I've ever seen," Randy said. They also have a new designer.


General positive trend for fall: Brands created more sophisticated looks with more detail instead of being so logo driven. "I've been begging for that for a long time," Randy said. Also, many had strong jackets that were more tailored, more classic, including some nice pea coats that will work well for San Francisco.


A criticism of action sports brands: "They tend to do a lot of the same thing. This year, everyone has flannels. They tend to grab the same fashion trends and it's hard to tell them apart."


Articles You Might Have Missed