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FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

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Tiffany Montgomery
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PacSun records strong sales in February

By Tiffany Montgomery
March 06, 2008 7:04 AM

The action sports industry's largest customer had a good month despite the difficult economy. CEO Sally Frame Kasaks' strategy of focusing on apparel and building the juniors business appears to be paying off.


PacSun same-store sales: Up 6 percent (by comparison, PacSun same-store sales last February fell 7.3 percent)


Strongest week: Week two, when the spring floorset arrived.


Strong regions: All were good except Southern California and the desert Southwest. Florida was flat.


Apparel comps: up 22 percent


Girls apparel comps: Up low 30s, led by tops, Bullhead denim and dresses.


Guys comps: Up low teens, led by tops, denim, shorts and swim.


Accessories: down low double digits


Footwear: down low 30s. (The company is reducing its accessories and footwear business)


Demo
: The company is shuttering this division and began liquidation sales last month. Sales from liquidation totaled $13.6 million in February.


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