Sponsors
Billabong ▼ -0.015 | PPR ▼ -0.05 | American Apparel ▼ -0.003 | The Buckle ▼ -0.14 | Columbia ▲ +1.48 | Deckers Outdoor ▲ +0.32 | Dicks ▲ +0.50 | Foot Locker ▲ +0.42 | Genesco ▼ -0.38 | Iconix Brand Group ▲ +0.07 | Jarden Corp ▲ +0.27 | Nordstrom ▲ +0.21 | Luxottica ▲ +0.98 | Nike ▲ +0.59 | Pacific Sunwear ▲ +0.04 | Skullcandy ▲ +0.14 | Sport Chalet ▲ +0.01 | Urban Outfitters ▲ +0.06 | VF Corp ▲ +0.61 | Quiksilver ▼ -0.02 | Zumiez ▲ +0.12 | Macys ▲ +0.85 | Tillys ▼ -0.02 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Fernando on the downside of rapid growth

Fernando Aguerre, co-founder
Fernando Aguerre, co-founder of Reef.
By Tiffany Montgomery
March 27, 2008 12:06 PM

I had an interesting interview with Reef co-founder Fernando Aguerre awhile back. There are some gems from the discussion that I haven't published yet, so I thought I'd share his thoughts on an interesting topic: growth.


In the audio clip, Fernando talks about why he and Santiago decided to sell Reef. He has an interesting take on the downsides of companies growing too big, too fast.

Santiago, Fernando Aguerre

Fernando and his brother, Santiago, far left, founded the Reef sandal company in 1985. It grew to well over $50 million in revenue (that's an estimate. Fernando would not disclose numbers) and the brothers sold 80 percent of Reef to financial investors in 2002.


VF Corp. bought Reef for $188 million in cash in 2005, according to VF's company filings. The Aguerres sold their remaining 20 percent at that time.


Santiago and Fernando are still actively involved in the industry, particularly in charitable causes.


Articles You Might Have Missed