Sponsors
Billabong ▼ -0.010 | PPR ▲ +0.20 | American Apparel ▲ +0.08 | The Buckle ▲ +0.73 | Columbia ▲ +1.31 | Deckers Outdoor ▼ -0.15 | Dicks ▲ +0.70 | Foot Locker ▲ +1.26 | Genesco ▲ +0.80 | Iconix Brand Group ▼ -0.04 | Jarden Corp ▼ -0.26 | Nordstrom ▲ +1.35 | Luxottica ▼ -0.43 | Nike ▼ -0.04 | Pacific Sunwear ▲ +0.03 | Skullcandy ▲ +0.05 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +1.67 | VF Corp ▲ +0.37 | Quiksilver ▲ +0.05 | Zumiez ▲ +0.92 | Macys ▲ +0.91 | Tillys ▲ +0.21 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

KNOWSHOW: Video recaps from the Vancouver trade show.

MOSS ADAMS CAPITAL: Geofrey Haydon on the deal that saw the owner of Royal Robbins invest in Evolv.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Buckle CEO surprised by break out year

By Tiffany Montgomery
March 11, 2008 7:17 AM

The Buckle's stellar year in fiscal 2007 surprised CEO Dennis Nelson.


During a conference call with investors this morning, Nelson said after a strong fall, the company felt good heading into the holiday season but was surprised just how well it turned out - especially since so many retailers had a tough fourth quarter.


"I expected we'd have a good year, I've felt good about our product and people...But I never guessed we'd have the sales increases that we had," he said.


In the fourth quarter, net sales at The Buckle increased 18.3 percent to $207 million. For the full year, net sales increased 16.9 percent to $620 million.


Analysts on the call tried to pinpoint the reason The Buckle, with 370 stores in 38 states, is doing so well. Nelson did not have a definitive answer, but named several possible factors: more brands, a bigger variety of merchandise at different price points, and a wider age range of guests, i.e., older women, now shopping the stores for denim.


Speaking of price points, denim is a huge part of The Buckle's business. In the fourth quarter, denim accounted for 45 percent of sales. For the year, denim accounted for 43 percent of sales. Price points rose in both time periods for men and women.


While many retailers have reported weakness in Southern California and Florida, The Buckle said its only soft area is some parts of Michigan. The company's stores in Florida are relatively new, however.


A few more details from the call:


Fourth quarter net income: up 32 percent to $29.1 million

FY 2007 net income: up 35 percent to $75.2 million


Fourth quarter gross margins: 44.4 percent

FY 2007 gross margins: 41.1 percent.


Strong 2007 categories for women: Denim, wovens, knit tops, active apparel.


Strong 2007 categories for men: Denim, women and knit tops, sweaters and shorts.


No. of new stores planned for 2008: 19


Articles You Might Have Missed