Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.05 | American Apparel ▲ +0.117 | The Buckle ▲ +0.37 | Columbia ▲ +0.81 | Deckers Outdoor ▲ +2.01 | Dicks ▲ +0.29 | Foot Locker ▲ +0.18 | Genesco ▲ +0.65 | Iconix Brand Group ▲ +0.42 | Jarden Corp ▲ +1.08 | Nordstrom ▲ +0.25 | Luxottica ▲ +0.33 | Nike ▲ +0.45 | Pacific Sunwear ▲ +0.03 | Skullcandy ▲ +0.22 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.36 | VF Corp ▼ -0.08 | Quiksilver ▲ +0.25 | Zumiez ▼ 0.00 | Macys ▲ +0.19 | Tillys ▲ +0.31 |
Ticker Sponsor
Readers Say
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Volcom: Brightening up for fall

Jason Steris, chief operating
Jason Steris, chief operating officer of Volcom. His shirt and the colors he’s wearing are tied into Volcom’s featured artist series with Todd Bratrud.
By Tiffany Montgomery
February 05, 2008 6:05 AM

I had so many interesting conversations at ASR, I'm still catching up. Here's a good one: An update on what Volcom is working on for fall from Jason Steris, chief operating officer.


Jason said Volcom has:

 

  • Made its colors more vibrant for the season

 

  • Revamped its important denim category for mens and girls

 

  • Worked closely with team rider Geoff Rowley on its Stone Age collection for core, independent stores designed to keep the smaller stores healthy. The Stone Age line has been expanded a bit around skate, he said.

 

  • The company is currently booking its snow collection for next winter and it has gotten a "great response" so far, Jason said.

VolcomToddBratrudArtTodd Bratrud art on the Volcom booth.

I also asked Jason how Volcom and Electric celebrated their recent merger.

I've heard of other companies in the industry having wine-soaked dinners at upscale restaurants when a deal closes.

Not Volcom.

Jason said about seven key people from Volcom who worked on the acquisition went to Electric's headquarters where they met all the employees and toured the building. Then, there was a celebratory BBQ.


"We did it at the warehouse," Jason said.


Articles You Might Have Missed