Sponsors
Billabong | PPR ▲ +1.20 | American Apparel ▲ +0.07 | The Buckle ▲ +0.54 | Columbia ▲ +0.52 | Deckers Outdoor ▼ -1.07 | Dicks ▼ -0.85 | Foot Locker ▲ +0.80 | Genesco ▲ +0.63 | Iconix Brand Group ▲ +0.59 | Jarden Corp ▲ +0.09 | Nordstrom ▲ +0.42 | Luxottica ▼ -0.35 | Nike ▲ +1.09 | Pacific Sunwear ▲ +0.05 | Skullcandy ▲ +0.06 | Sport Chalet - 0 | Urban Outfitters ▲ +0.47 | VF Corp ▲ +0.68 | Quiksilver ▼ -0.11 | Zumiez ▲ +0.39 | Macys ▲ +0.87 | Tillys ▲ +0.12 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

NUORDER: 9 social marketing tactics for your next trade show
AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Volcom: Brightening up for fall

By Tiffany Montgomery
February 05, 2008 6:05 AM

I had so many interesting conversations at ASR, I'm still catching up. Here's a good one: An update on what Volcom is working on for fall from Jason Steris, chief operating officer.


Jason said Volcom has:

 

  • Made its colors more vibrant for the season

 

  • Revamped its important denim category for mens and girls

 

  • Worked closely with team rider Geoff Rowley on its Stone Age collection for core, independent stores designed to keep the smaller stores healthy. The Stone Age line has been expanded a bit around skate, he said.

 

  • The company is currently booking its snow collection for next winter and it has gotten a "great response" so far, Jason said.

VolcomToddBratrudArtTodd Bratrud art on the Volcom booth.

I also asked Jason how Volcom and Electric celebrated their recent merger.

I've heard of other companies in the industry having wine-soaked dinners at upscale restaurants when a deal closes.

Not Volcom.

Jason said about seven key people from Volcom who worked on the acquisition went to Electric's headquarters where they met all the employees and toured the building. Then, there was a celebratory BBQ.


"We did it at the warehouse," Jason said.


Articles You Might Have Missed