Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

The hottest brands for holiday

By Tiffany Montgomery
February 26, 2008 7:30 AM

Here are some details from Mitch Kummetz' survey of board sport retailers about holiday sales and trends that came out last week. Mitch is a stock analyst with Robert W. Baird & Co. and his quarterly survey is well read by top executives in the industry.

Hottest men's brands


1. Volcom

2. Billabong

3. Quiksilver

4. Matix

5. KR3W


Biggest change from a year ago: DC moved up the most. KR3W slipped the most.


Hottest women's brands

1. Volcom

2. Roxy

3. Billabong

4. Matix

5. O'Neill


Biggest change from a year ago: No brands moved up very much. Element slipped the most.


Hottest footwear brands

1. Nike

2. UGG

3. DVS

4. Reef

5. Circa


Biggest change from a year ago: UGG moved up the most. Etnies slipped the most.


Hottest sunglass brands

1. Spy

2. VonZipper

3. Electric

4. Hoven

5. Arnette


Biggest change from a year ago: VonZipper moved up the most. Oakley slipped the most.


Positive trends


Strong UGG sales


Negative trends


Surfboards and snowboards

Skate shoes

 

Unclear trend


Fleece. Some retailers reported fleece sales as a positive trend. Some reported it as negative with the over-all print trend fading.


Survey details


Mitch surveyed 101 independent surf/skate/snow retailers in 24 states.


Articles You Might Have Missed