Sponsors
Billabong ▲ +0.025 | PPR ▲ +0.50 | American Apparel ▼ 0.00 | The Buckle ▲ +0.11 | Columbia ▲ +0.05 | Deckers Outdoor ▲ +0.86 | Dicks ▼ -0.88 | Foot Locker ▲ +0.40 | Genesco ▼ -0.14 | Iconix Brand Group ▲ +0.40 | Jarden Corp ▲ +0.40 | Nordstrom ▲ +0.02 | Luxottica ▼ -0.11 | Nike ▲ +0.33 | Pacific Sunwear ▼ -0.08 | Skullcandy ▼ -0.03 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.09 | VF Corp ▲ +0.53 | Quiksilver ▼ -0.03 | Zumiez ▼ -0.52 | Macys ▲ +0.50 | Tillys ▼ -0.08 |
Ticker Sponsor
Readers Say
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Industry Insight

MOSS ADAMS: Alert! Authorities after 45,000 businesses that didn't file 2012 California corporate taxes.
CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Insight: Skate community has embraced us

Jesse Faen, CEO of Insight
Jesse Faen, CEO of Insight USA. The brand is from Sydney Australia.
By Tiffany Montgomery
February 04, 2008 5:45 AM

I keep hearing that Insight continues to build momentum at the boutique level so stopped by to talk to Jesse Faen at ASR. Any brand that Karen Meena at Fred Segal is into is worth checking out in my book.


Insight started as a fashion forward surf brand in Sydney and is known for its bright, popping colors. The company operates in 44 countries and started a U.S. operation three years ago, said Jesse, CEO of Insight USA. The clothes are designed in Sydney while sales and marketing are handled from the U.S. headquarters in Venice.


When it came to the U.S., the brand did not want to be categorized as a surf brand, so started with a skate team from day one.


The strategy has worked, Jesse said. "We did not get pigeonholed as a surf brand," he said.


Insight's accounts include a mixture of core accounts and boutiques including Jack's, Active, Val Surf, Zumiez, The Closet, American Rag, Villians and Fred Segal.


Insight has a well-developed swim line for young women carried by Planet Blue, Diane's and other accounts.


Jesse said the brand is doing well at the higher end, boutique stores. At the core level, the brand needs to build more brand recognition in the U.S. to drive sales, he said.


Articles You Might Have Missed