Sponsors
Billabong ▲ +0.035 | PPR ▲ +0.20 | American Apparel ▲ +0.008 | The Buckle ▼ -0.07 | Columbia ▼ -0.49 | Deckers Outdoor ▼ -0.13 | Dicks ▼ -0.15 | Foot Locker ▲ +0.12 | Genesco ▼ -2.64 | Iconix Brand Group ▲ +0.13 | Jarden Corp ▲ +0.16 | Nordstrom ▼ -0.39 | Luxottica ▲ +0.57 | Nike ▼ -0.27 | Pacific Sunwear ▼ -0.22 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.02 | VF Corp ▲ +0.30 | Quiksilver ▼ -0.02 | Zumiez ▲ +0.20 | Macys ▼ -0.07 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Industry Insight

SIA SNOW SHOW: Early Bird rates thorugh Sept. 29 for Denver hotel rooms during 2015 show, from Jan. 28 - Feb. 3.

AGENDA: Video recaps, 2015 show dates, "Love Made Me Do It" women's networking series on Wednesday.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Insight: Skate community has embraced us

By Tiffany Montgomery
February 04, 2008 5:45 AM

I keep hearing that Insight continues to build momentum at the boutique level so stopped by to talk to Jesse Faen at ASR. Any brand that Karen Meena at Fred Segal is into is worth checking out in my book.


Insight started as a fashion forward surf brand in Sydney and is known for its bright, popping colors. The company operates in 44 countries and started a U.S. operation three years ago, said Jesse, CEO of Insight USA. The clothes are designed in Sydney while sales and marketing are handled from the U.S. headquarters in Venice.


When it came to the U.S., the brand did not want to be categorized as a surf brand, so started with a skate team from day one.


The strategy has worked, Jesse said. "We did not get pigeonholed as a surf brand," he said.


Insight's accounts include a mixture of core accounts and boutiques including Jack's, Active, Val Surf, Zumiez, The Closet, American Rag, Villians and Fred Segal.


Insight has a well-developed swim line for young women carried by Planet Blue, Diane's and other accounts.


Jesse said the brand is doing well at the higher end, boutique stores. At the core level, the brand needs to build more brand recognition in the U.S. to drive sales, he said.


Articles You Might Have Missed