Sponsors
Billabong ▼ -0.020 | PPR ▲ +1.35 | American Apparel ▼ -0.029 | The Buckle ▲ +0.01 | Columbia ▲ +0.06 | Deckers Outdoor ▲ +2.55 | Dicks ▲ +0.12 | Foot Locker ▲ +0.18 | Genesco ▼ -0.02 | Iconix Brand Group ▲ +0.01 | Jarden Corp ▲ +0.85 | Nordstrom ▲ +1.03 | Luxottica ▲ +1.64 | Nike ▲ +1.05 | Pacific Sunwear ▼ 0.00 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.06 | VF Corp ▲ +0.35 | Quiksilver ▲ +0.07 | Zumiez ▲ +0.81 | Macys ▲ +0.45 | Tillys ▼ -0.04 |
Ticker Sponsor
Professional Services
More Professional Services...
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

SDSI: 7 new companies accepted into the Springboard business mentoring program. AGENDA: Registration and travel planning now open for January and February trade shows.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Volcom: More acquisitions ahead

By Tiffany Montgomery
January 16, 2008 3:55 PM

This info comes from Volcom's power point presentation at the ICR XChange this afternoon. I'm not there now and having trouble listening to the Webcast, but I can see the documents, which have interesting information about why Q4 missed targets and the company's long term strategy.

Fourth Quarter

The reorder business was lower than expected and off-price selling was higher

Europe revenue was slightly ahead of plan by $2 million

U.S. revenue was below plan by $6 million

PacSun sales were slightly ahead of plan

The juniors market has slowed down

Volcom's long term strategy

Grow internationally. Total European revenues in 2007 were $39 million. Volcom took over its European operations last year and its new headquarters in France is fully operational.

Broaden awareness in denim, boardshorts and outerwear

Intensify marketing focus in specific product categories

Evaluate extensions that fit the brand

Acquire key emerging brands in the action sports industry that fit Volcom's culture and have complementary product categories.

Grow its company owned retail stores to control distribution/destiny/brand image. Volcom believes company-owned retail generates revenue and margin expansion and is incremental to its wholesale business. Currently Volcom has six stores; five to seven are planned for 2008 including New York, Boulder and Waikiki

2008 guidance

Volcom sees the soft retail environment continuing

It plans to continue to invest in growth

The company expects revenue growth of 18 percent and earnings growth of 10 percent.


More on: strategy, Volcom, earnings

Articles You Might Have Missed