Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.05 | American Apparel ▲ +0.117 | The Buckle ▲ +0.37 | Columbia ▲ +0.81 | Deckers Outdoor ▲ +2.01 | Dicks ▲ +0.29 | Foot Locker ▲ +0.18 | Genesco ▲ +0.65 | Iconix Brand Group ▲ +0.42 | Jarden Corp ▲ +1.08 | Nordstrom ▲ +0.25 | Luxottica ▲ +0.33 | Nike ▲ +0.45 | Pacific Sunwear ▲ +0.03 | Skullcandy ▲ +0.22 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.36 | VF Corp ▼ -0.08 | Quiksilver ▲ +0.25 | Zumiez ▼ 0.00 | Macys ▲ +0.19 | Tillys ▲ +0.31 |
Ticker Sponsor
Readers Say
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Volcom: More acquisitions ahead

Ryan Immegart of Volcom
Ryan Immegart of Volcom Entertainment with Volcom CEO Richard Woolcott at ASR.
By Tiffany Montgomery
January 16, 2008 3:55 PM

This info comes from Volcom's power point presentation at the ICR XChange this afternoon. I'm not there now and having trouble listening to the Webcast, but I can see the documents, which have interesting information about why Q4 missed targets and the company's long term strategy.

Fourth Quarter

The reorder business was lower than expected and off-price selling was higher

Europe revenue was slightly ahead of plan by $2 million

U.S. revenue was below plan by $6 million

PacSun sales were slightly ahead of plan

The juniors market has slowed down

Volcom's long term strategy

Grow internationally. Total European revenues in 2007 were $39 million. Volcom took over its European operations last year and its new headquarters in France is fully operational.

Broaden awareness in denim, boardshorts and outerwear

Intensify marketing focus in specific product categories

Evaluate extensions that fit the brand

Acquire key emerging brands in the action sports industry that fit Volcom's culture and have complementary product categories.

Grow its company owned retail stores to control distribution/destiny/brand image. Volcom believes company-owned retail generates revenue and margin expansion and is incremental to its wholesale business. Currently Volcom has six stores; five to seven are planned for 2008 including New York, Boulder and Waikiki

2008 guidance

Volcom sees the soft retail environment continuing

It plans to continue to invest in growth

The company expects revenue growth of 18 percent and earnings growth of 10 percent.


More on: strategy, Volcom, earnings

Articles You Might Have Missed