Sponsors
Billabong ▲ +0.010 | PPR ▼ -1.40 | American Apparel ▼ 0.000 | The Buckle ▼ 0.00 | Columbia ▼ 0.00 | Deckers Outdoor ▼ 0.00 | Dicks ▼ 0.00 | Foot Locker ▼ 0.00 | Genesco ▼ 0.00 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▼ 0.00 | Nordstrom ▼ 0.00 | Luxottica ▼ 0.00 | Nike ▼ 0.00 | Pacific Sunwear ▼ 0.00 | Skullcandy ▼ 0.00 | Sport Chalet - 0 | Urban Outfitters ▼ 0.00 | VF Corp ▼ 0.00 | Quiksilver ▼ 0.00 | Zumiez ▼ 0.00 | Macys ▼ 0.00 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Industry Insight

SDSI: 7 new companies accepted into the Springboard business mentoring program. AGENDA: Registration and travel planning now open for January and February trade shows.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Vans president cautiously optimistic on ‘08

By Tiffany Montgomery
January 25, 2008 5:39 AM

Vans President Steve Murray told me yesterday at ASR that the company's outlook is more cautious than last year, but he still believes 2008 will be a strong year for Vans.


Vans makes differentiated product lines for different distribution channels which helps, he said. The company sells Bloomingdale's and Barney's at the high end and stores like Kohl's and JC Penney in the mid-tier.


The strongest market right now for Vans is the core channel. "Year over year, we had exceptional growth," he said. Vans has not seen a slowdown in the vulcanized styles it is famous for in its own stores and in core doors.


Business in what Vans calls the lifestyle channel - PacSun and other mall retailers - has been tougher.


"Business at the mall will be challenging this year but we have enough going on with the diversity of our portfolio to not be overly concerned about it."


Also doing well are Vans stores, which saw a mid-teens increase in same-store sales in Q3, and international sales, where bookings are up double digits, Steve said.


VF Corp. bought Vans 3 1/2 years ago when Vans had annual revenue of $330 million. Vans is now double the size, Steve said.


"We've had phenomenal growth," he said. "We see that continuing but not at the same rate."


Below, Steve gives his take on the issue of "sameness" in the marketplace. 

VansSteveMurray2


Articles You Might Have Missed