Sponsors
Billabong ▲ +0.015 | PPR ▲ +1.25 | American Apparel ▼ 0.000 | The Buckle ▲ +0.66 | Columbia ▲ +0.36 | Deckers Outdoor ▲ +1.92 | Dicks ▲ +0.78 | Foot Locker ▲ +1.03 | Genesco ▲ +1.62 | Iconix Brand Group ▲ +0.72 | Jarden Corp ▲ +1.48 | Nordstrom ▲ +1.57 | Luxottica ▲ +0.29 | Nike ▲ +1.74 | Pacific Sunwear ▼ -0.01 | Skullcandy ▲ +0.08 | Sport Chalet - 0 | Urban Outfitters ▲ +0.05 | VF Corp ▲ +2.71 | Quiksilver ▲ +0.07 | Zumiez ▲ +1.26 | Macys ▲ +1.31 | Tillys ▲ +0.26 |
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Industry Insight

SDSI recaps FundSource OR success. Four reasons for B2B companies to embrace ecomm from NuORDER.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Toby Bost: There’s opportunity in downturn

By Tiffany Montgomery
January 27, 2008 6:26 AM

I talked to Toby Bost, the CEO of La Jolla Group and O'Neill Clothing quite a bit at the show, and he likes his company's position as the economy softens.


He said he has made strong hires over the last 15 months since he became CEO and now has a team of 14 executives of similar age focused on taking the company to the next level.


"We are an unstoppable group at the point," he said.


La Jolla Group's largest brand, O'Neill Clothing, is "on fire" right now, Toby said.


He thinks there will be consolidation of smaller companies both on the brand and retail side during any downturn.


He thinks La Jolla has an advantage because the company is private and doesn't have a lot of debt.


"And we're still small enough to turn the boat when we need to," he said. "That's a key advantage."


Toby said La Jolla logged double digit growth this year which was a "huge win," especially since it was a challenging year relearning how to do business with PacSun, the company's biggest account. PacSun changed the way it ordered goods from brands this year, among other initiatives.


Signing surfing phenom Jordy Smith was also a coup, Toby said.


In 2008, La Jolla will be looking for more deals, he said. "Not flat out" acquiring someone, but creating strategic partnerships. "We're looking to snuggle up with key business partners," he said.


"We're very focused on the advantages in a downturn," Toby said. "The deals get sweeter and sweeter."


Articles You Might Have Missed