Sponsors
Billabong ▼ 0.000 | PPR ▼ 0.00 | American Apparel ▼ -0.01 | The Buckle ▼ -0.01 | Columbia ▲ +0.98 | Deckers Outdoor ▲ +0.25 | Dicks ▲ +1.04 | Foot Locker ▲ +1.06 | Genesco ▲ +0.71 | Iconix Brand Group ▲ +0.12 | Jarden Corp ▲ +1.36 | Nordstrom ▲ +1.00 | Luxottica ▲ +0.75 | Nike ▲ +1.23 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ 0.00 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.98 | VF Corp ▲ +1.30 | Quiksilver ▲ +0.03 | Zumiez ▲ +0.85 | Macys ▲ +0.44 | Tillys ▼ -0.03 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Industry Insight

MOSS ADAMS: Alert! Authorities after 45,000 businesses that didn't file 2012 California corporate taxes.
CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Toby Bost: There’s opportunity in downturn

By Tiffany Montgomery
January 27, 2008 6:26 AM

I talked to Toby Bost, the CEO of La Jolla Group and O'Neill Clothing quite a bit at the show, and he likes his company's position as the economy softens.


He said he has made strong hires over the last 15 months since he became CEO and now has a team of 14 executives of similar age focused on taking the company to the next level.


"We are an unstoppable group at the point," he said.


La Jolla Group's largest brand, O'Neill Clothing, is "on fire" right now, Toby said.


He thinks there will be consolidation of smaller companies both on the brand and retail side during any downturn.


He thinks La Jolla has an advantage because the company is private and doesn't have a lot of debt.


"And we're still small enough to turn the boat when we need to," he said. "That's a key advantage."


Toby said La Jolla logged double digit growth this year which was a "huge win," especially since it was a challenging year relearning how to do business with PacSun, the company's biggest account. PacSun changed the way it ordered goods from brands this year, among other initiatives.


Signing surfing phenom Jordy Smith was also a coup, Toby said.


In 2008, La Jolla will be looking for more deals, he said. "Not flat out" acquiring someone, but creating strategic partnerships. "We're looking to snuggle up with key business partners," he said.


"We're very focused on the advantages in a downturn," Toby said. "The deals get sweeter and sweeter."


Articles You Might Have Missed