Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.25 | American Apparel ▲ +0.020 | The Buckle ▲ +0.18 | Columbia ▼ -1.51 | Deckers Outdoor ▼ -0.87 | Dicks ▼ -0.18 | Foot Locker ▼ -0.40 | Genesco ▲ +0.08 | Iconix Brand Group ▼ -0.11 | Jarden Corp ▼ -0.24 | Nordstrom ▼ -0.28 | Luxottica ▼ -0.68 | Nike ▼ -0.38 | Pacific Sunwear ▼ 0.00 | Skullcandy ▲ +0.15 | Sport Chalet - 0 | Urban Outfitters ▼ -0.50 | VF Corp ▼ -0.14 | Quiksilver ▲ +0.01 | Zumiez ▼ -0.05 | Macys ▼ -0.75 | Tillys ▼ -0.02 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

New business info and advice from QCS GRAPHICS, PROCOPIO, SHACC and FSG LAWYERS.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Stussy opens Hawaii store; more on the way

By Tiffany Montgomery
January 26, 2008 7:22 AM

I met with Stussy Sales Director Scott Terpstra Friday to catch up on what's going on with the brand. Glad I stopped by, because I found out that Stussy opened a store in Honolulu in December.


This year, Stussy will also open stores in Las Vegas, Washington D.C. and Toronto and open a concept shop inside Ubiq in Philadelphia.


In its retail model, Stussy aligns with local operators in each market but remains the controlling partner, Scott said.


Stussy, admired for its design aesthetic as well as its controlled distribution, already has stores in London, Los Angeles, San Francisco, New York, Milan and 48 in Japan.


On the economic front, Scott believes retail will get tough this year so Stussy is managing accounts more carefully, making sure retailers are buying the right product for their stores and not overextending themselves.


Scott also said that Stussy's retail customers that he met with at Agenda said business was good during the holidays - not the doom-and-gloom scenario many retailers reported.


Stussy's business model is staying the same, Scott said. Measured growth with limited distribution and limited availability of products which keeps the brand desirable and fresh. It's a model that many suitors who have pursued Stussy over the years have a hard time understanding, he said.


"If can be a very profitable business if you leave it alone," he said. "You can expand if it's done right. It's a very delicate retail balance."


Articles You Might Have Missed