Sponsors
Billabong ▼ 0.000 | PPR ▼ -0.40 | American Apparel ▲ +0.020 | The Buckle ▼ -0.68 | Columbia ▲ +0.16 | Deckers Outdoor ▼ -1.33 | Dicks ▼ -0.45 | Foot Locker ▼ -0.91 | Genesco ▼ -1.76 | Iconix Brand Group ▼ -0.90 | Jarden Corp ▲ +0.06 | Nordstrom ▼ -0.29 | Luxottica ▲ +1.20 | Nike ▲ +0.08 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.17 | Sport Chalet - 0 | Urban Outfitters ▼ -0.26 | VF Corp ▼ -0.10 | Quiksilver ▼ -0.12 | Zumiez ▼ -0.60 | Macys ▼ -0.74 | Tillys ▼ -0.22 |
Ticker Sponsor
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

New business info and advice from QCS GRAPHICS, PROCOPIO, SHACC and FSG LAWYERS.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Spyder Surf: Challenging year ahead

By Tiffany Montgomery
January 08, 2008 6:22 AM

So far, I'm hearing the holidays weren't so good for surf shops. I talked to several owners yesterday who said sales were either flat or down in December.


(Please email me if you had a good holiday.)


Richard O'Reilly, a partner in Spyder Surf in Hermosa Beach, which operates two stores in the city, thinks a big issue is the product looks very similar.


"There's nothing very exciting out there," he said. "Nothing's come along that people can't get enough of."


At Spyder, one store was flat and another was down quite a bit, O'Reilly said.


Performance in categories mirrored Zumiez's - sales of outwear and hardgoods in snow were flat and skate shoes

were down.


Going forward, Spyder wants to focus on the smaller brands that are bringing some newness to the market, many through art driven graphic T-shirts. Brands gaining traction are Ambission, Hippy Tree,O'Quinn, Mada and Ezekiel. Richard also likes Allyance for spring. Some of those brands are not fully developed in cut and sew, which makes it hard to go deep with the lines.


As far as the large brands, Richard said: "This year it will be very interesting to see how the big guys make us little guys feel relevant. At the end of last year, I wasn't getting that feeling anymore."


Mostly, Richard was referring to companies going directly online and opening their own stores.


In the coming year, Spyder plans to distinguish its stores by carrying more product not found everywhere else and focusing on customer service, including continuing to support the surf teams and surf clubs in the community.


"I'm not looking at doomsday, but we've got our challenges," Richard said.


Articles You Might Have Missed