Sponsors
Billabong ▲ +0.015 | PPR ▲ +1.40 | American Apparel ▼ -0.030 | The Buckle ▲ +0.22 | Columbia ▲ +0.25 | Deckers Outdoor ▼ -0.50 | Dicks ▼ -0.02 | Foot Locker ▲ +1.05 | Genesco ▼ -0.38 | Iconix Brand Group ▼ -0.02 | Jarden Corp ▼ -0.16 | Nordstrom ▼ -0.02 | Luxottica ▼ -0.32 | Nike ▼ -0.45 | Pacific Sunwear ▲ +0.03 | Skullcandy ▲ +0.10 | Sport Chalet - 0 | Urban Outfitters ▼ -0.01 | VF Corp ▼ -0.20 | Quiksilver ▼ -0.09 | Zumiez ▼ -0.10 | Macys ▼ -0.58 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

SIA: More on 2014 snow rep and retailer of the year awards + video recap.
SES: The monthly Credit Managers' Index dips to levels last seen during the credit crunch.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Retail wisdom from Mickey Drexler

By Tiffany Montgomery
January 16, 2008 11:23 AM

I spent this morning at the ICR XChange investment conference at the St. Regis in Dana Point.


I heard lots of companies speak - I'll write updates today on the relevant ones.


I caught the tail end of Mickey Drexler's talk. He's now CEO of J. Crew and formerly the CEO of GAP. He's considered a retailing wizard so I thought I'd pass along a few of his thoughts on operating in this challenging environment.

 

Dan Levine

Someone in the audience listening attentively: Dan Levine, right, the new president of RVCA, who worked with Mickey at The Gap. RVCA also presented in the private company portion of the event yesterday.

 

Here are some Mickey nuggets:


The slowing economy means "shake out time" in retail, he said. He believes there's too much inventory out there, which drives prices lower. "Less is better," he said.


At J. Crew, he's planning inventory and store growth conservatively in this environment.


The lesson he learns every holiday season: Having too much assortment overwhelms customers. "If you are over assorted, prices get dirty too quickly," he said. It's better to be focused, have friendly prices and be easy to shop. "People need to be led and edited, specially men," he said.


The J.Crew website has a mens only page with a small number of items that has been very successful. "You tell men what to buy, and they buy it."


Articles You Might Have Missed