Sponsors
Billabong ▼ -0.010 | PPR ▼ -2.30 | American Apparel ▼ -0.015 | The Buckle ▼ -0.04 | Columbia ▼ -0.63 | Deckers Outdoor ▼ -0.38 | Dicks ▲ +0.20 | Foot Locker ▼ -0.67 | Genesco ▼ -0.03 | Iconix Brand Group ▲ +0.21 | Jarden Corp ▼ -0.34 | Nordstrom ▼ -0.12 | Luxottica ▲ +0.26 | Nike ▲ +0.31 | Pacific Sunwear ▼ -0.01 | Skullcandy ▲ +0.33 | Sport Chalet - 0 | Urban Outfitters ▼ -0.60 | VF Corp ▼ -0.13 | Quiksilver ▼ -0.06 | Zumiez ▲ +0.04 | Macys ▲ +0.39 | Tillys ▲ +0.22 |
Readers Say
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

PacSun's plans for 2008

By Tiffany Montgomery
January 17, 2008 10:09 AM

I sat in on PacSun CEO Sally Frame Kasaks' presentation today at the ICR XChange conference.

Here are some interesting things she had to say.

In 2008, PacSun plans to

- Grow apparel to 75 percent of sales

- Drive the tops business in young men's and juniors

- Achieve a balance of 50 percent young mens and 50 percent juniors apparel in stores

- Improve inventory turns, inventory management and inventory flow - "A critical part of our business strategy going forward," Kasaks said.

- Refresh 75 stores

- Invest in supply chain management so floor-ready product is sent to stores instead of having store personnel in the back room processing goods. This will lead to better service, Kasaks said.

- Be immersed in youth culture. "There's a renewed interest...in action sports" and PacSun wants to build on that.

Other interesting tidbits

- Kasaks noted that PacSun is bringing in new brands that are more relevant to today's youth. She said there's a generational transition going on, and the brands most at the conference are familiar with are not necessarily the ones PacSun's customers want. Young people today move fast, she said, and "We have to keep up. So do our brands."

- The refreshed stores are hitting an internal target of 15 percent comp sales increases. By March 2008, 138 stores will be refreshed or a new prototype.

- Overtime, juniors apparel will be 50 percent outside brands and 50 percent PacSun-owned brands.

- While guys care more about brands than girls, PacSun does see more opportunity in its proprietary brands for guys, most notably Bullhead denim.


Articles You Might Have Missed