Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.30 | American Apparel ▼ -0.047 | The Buckle ▲ +0.32 | Columbia ▲ +0.30 | Deckers Outdoor ▼ -0.61 | Dicks ▼ -0.03 | Foot Locker ▲ +0.43 | Genesco ▲ +0.25 | Iconix Brand Group ▼ -0.12 | Jarden Corp ▼ -0.06 | Nordstrom ▲ +0.23 | Luxottica ▲ +0.31 | Nike ▲ +0.09 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.16 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.10 | VF Corp ▲ +0.49 | Quiksilver ▼ -0.05 | Zumiez ▲ +0.15 | Macys ▲ +0.38 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

O’Quinn: It’s a great time to be a new brand

Dean Quinn and Dale Rhodes of
Dean Quinn and Dale Rhodes of O’Quinn.
By Tiffany Montgomery
January 26, 2008 5:31 PM

Dean Quinn mentioned something I heard a lot from smaller brands at the show. For small brands, it's not hard to get significant growth, even in a tough economy.


"All we need to do is add a few more good doors or add a category," he said. "If our (new) boardshorts do well, we've got a lot more sales. ... In this environment, this is when a small brand can thrive," he said.


A key advantage for O'Quinn with retailers, Dean believes, is that O'Quinn is not going to open its own stores and it isn't going to be in every store in town. Plus, the brand has solid financial backing and operating experience so isn't learning on the fly.


"We're not a garage operation," Dean said.


O'Quinn slacksO'Quinn has been selling well at Fred Segal and has a fashion show March 15 at Bloomingdale's in Fashion Island. That Bloomingdale's location is testing the line for spring.


For fall, O'Quinn has expanded its cashmere sweaters and hoodies and woven offerings.


The "big idea" for fall is slacks - plaid and pinstripe pants with a slim fit.


"We are trying to dress up the kid," Dean said "Everyone has denim."


Articles You Might Have Missed