Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

O’Neill opening in Anaheim; online in future

By Tiffany Montgomery
January 25, 2008 6:12 AM

Here's some news courtesy of La Jolla Group CEO Toby Bost: O'Neill will open its first flagship store at a lifestyle center in Anaheim in June.


The company deliberately picked a location away from the beach and its core retailers, Toby said. The store will give O'Neill the opportunity to showcase the breadth of its brands and learn how customers react to its product without the filter of another retailer.


More flagships are planned in triple AAA locations.


The company is not interested in opening 50 or 60, but a handful, Bost said.


La Jolla does plan to open about 25 outlet stores in the next years. The first off-price store, called The Riders Outlet, opened in November in Lake Elsinore. The outlets give the company a way to sell slow moving merchandise at a profit and makes room on retail customers' shelves for fresh product.


Next up, selling direct online, which the La Jolla Group hopes to accomplish by the end of the year. The company's Metal Mulisha brand is already selling directly to consumers on the Web.


Here's Toby (above) talking about why La Jolla is going online below. He's pictured with Metal Mulisha founder Brian Deegan.

Toby Bost Brian Deegan

 


Articles You Might Have Missed