Sponsors
Billabong ▼ -0.010 | PPR ▼ -2.20 | American Apparel ▼ -0.020 | The Buckle ▼ -0.85 | Columbia ▼ -1.34 | Deckers Outdoor ▲ +1.09 | Dicks ▼ -0.65 | Foot Locker ▼ -0.56 | Genesco ▼ -0.67 | Iconix Brand Group ▼ -1.22 | Jarden Corp ▲ +0.01 | Nordstrom ▲ +0.11 | Luxottica ▼ -0.58 | Nike ▼ -0.16 | Pacific Sunwear ▲ +0.07 | Skullcandy ▼ -0.12 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.13 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.33 | Macys ▼ -0.46 | Tillys ▼ -0.14 |
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

O’Neill opening in Anaheim; online in future

By Tiffany Montgomery
January 25, 2008 6:12 AM

Here's some news courtesy of La Jolla Group CEO Toby Bost: O'Neill will open its first flagship store at a lifestyle center in Anaheim in June.


The company deliberately picked a location away from the beach and its core retailers, Toby said. The store will give O'Neill the opportunity to showcase the breadth of its brands and learn how customers react to its product without the filter of another retailer.


More flagships are planned in triple AAA locations.


The company is not interested in opening 50 or 60, but a handful, Bost said.


La Jolla does plan to open about 25 outlet stores in the next years. The first off-price store, called The Riders Outlet, opened in November in Lake Elsinore. The outlets give the company a way to sell slow moving merchandise at a profit and makes room on retail customers' shelves for fresh product.


Next up, selling direct online, which the La Jolla Group hopes to accomplish by the end of the year. The company's Metal Mulisha brand is already selling directly to consumers on the Web.


Here's Toby (above) talking about why La Jolla is going online below. He's pictured with Metal Mulisha founder Brian Deegan.

Toby Bost Brian Deegan

 


Articles You Might Have Missed