Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

More reader feedback on White/Target news

By Tiffany Montgomery
January 22, 2008 2:22 PM

Here's some additional reaction on the Shaun White/Target news from Bill Byrne of BBPR, a marketing communications firm in San Diego for both action sports and non-endemic brands.

Here's what Bill had to say:

"I'm so torn when people go this route. As an entrepreneur and business person, I want everyone to have the chance to support their family (and then some). There are also the families who buy their clothes at Target because of price, which I can definitely understand.

"But having grown up on the East Coast, where action sports were not very popular in the 80's and 90's, skate/surf/snowboard shops were our hangouts. It's where we found out about news, saw videos, checked out gear and begged our folks to drive us to on weekends.

"I shop at Target regularly for things like paper towels and plastic boxes to store my gear. But I dread the day when I grab some Brawny and then impulse buy my girlfriend some snowboard bindings because they're on sale.

"In the end though, Target at least supports Shaun and action sports through their event sponsorship. I don't think brands such as Hollister give back at all."


Articles You Might Have Missed