Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.45 | American Apparel ▼ -0.006 | The Buckle ▼ -0.83 | Columbia ▼ -0.31 | Deckers Outdoor ▼ -1.45 | Dicks ▼ -0.52 | Foot Locker ▲ +0.04 | Genesco ▼ -0.67 | Iconix Brand Group ▲ +0.15 | Jarden Corp ▲ +0.10 | Nordstrom ▼ -0.62 | Luxottica ▼ -0.63 | Nike ▲ +0.93 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.20 | Sport Chalet ▲ +0.04 | Urban Outfitters ▼ -0.64 | VF Corp ▼ -0.28 | Quiksilver ▲ +0.07 | Zumiez ▼ -0.31 | Macys ▼ -1.83 | Tillys ▲ +0.01 |
Ticker Sponsor
Readers Say
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

More reader feedback on White/Target news

Bill Byrne of BBPR in San
Bill Byrne of BBPR in San Diego.
By Tiffany Montgomery
January 22, 2008 2:22 PM

Here's some additional reaction on the Shaun White/Target news from Bill Byrne of BBPR, a marketing communications firm in San Diego for both action sports and non-endemic brands.

Here's what Bill had to say:

"I'm so torn when people go this route. As an entrepreneur and business person, I want everyone to have the chance to support their family (and then some). There are also the families who buy their clothes at Target because of price, which I can definitely understand.

"But having grown up on the East Coast, where action sports were not very popular in the 80's and 90's, skate/surf/snowboard shops were our hangouts. It's where we found out about news, saw videos, checked out gear and begged our folks to drive us to on weekends.

"I shop at Target regularly for things like paper towels and plastic boxes to store my gear. But I dread the day when I grab some Brawny and then impulse buy my girlfriend some snowboard bindings because they're on sale.

"In the end though, Target at least supports Shaun and action sports through their event sponsorship. I don't think brands such as Hollister give back at all."


Articles You Might Have Missed