Sponsors
Billabong ▲ +0.010 | PPR ▲ +2.40 | American Apparel ▲ +0.31 | The Buckle ▲ +0.25 | Columbia ▼ -0.26 | Deckers Outdoor ▲ +1.49 | Dicks ▲ +1.44 | Foot Locker ▲ +1.55 | Genesco ▲ +1.88 | Iconix Brand Group ▼ -0.22 | Jarden Corp ▲ +0.74 | Nordstrom ▲ +1.75 | Luxottica ▼ 0.00 | Nike ▲ +2.58 | Pacific Sunwear ▲ +0.01 | Skullcandy ▲ +0.31 | Sport Chalet - 0 | Urban Outfitters ▲ +0.85 | VF Corp ▲ +1.45 | Quiksilver ▲ +0.13 | Zumiez ▲ +0.48 | Macys ▲ +1.31 | Tillys ▲ +0.11 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Mada: Riding a boost from Bede win

By Tiffany Montgomery
January 27, 2008 7:13 AM

Mada is flying high after scoring a coup for a small brand. In September, owner Vince De La Pena signed surfer Bede Durbidge, who went on to win the Pipeline Masters and the Triple Crown of Surfing title in December.


That means tons of editorial coverage for Mada, and retailers have told Vince that exposure is already boosting the brand's profile.


Signing such a big surfing star is hard for a small brand, Vince said.


"In a world of public money, it borders on a miracle," he said.


Vince was able to sign Bede by creating a licensing partnership with him. Bede will own the license to Mada in Australia, Vince said.


Vince started Mada 3 1/2 years ago, and is forecasting a profit for 2008. He has silent partners in the apparel business that encourage him to run "lean and mean."


"It's tough to do," he said. "I'd love the opportunity to do a little more volume to take our infrastructure to the next level."


That could happen this year. Mada is talking to some bigger accounts that could give Mada the boost it is looking for, he said.


I keep hearing that big companies are looking for acquisition targets. Could Mada be on the list?


"I've communicated with quite a few people," Vince said. "We'll see where that goes. You hear a lot about it, but it comes down to ‘show me what you got.' If I found the right relationship, it could work."


Articles You Might Have Missed