Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

LV at Burton: Inventories are clearing out

By Tiffany Montgomery
January 27, 2008 6:04 AM

While I was at the Analog booth, I ran into Laurent Vrignaud, who leads a team that sells Burton products in four states.


He said since December, consumers are buying a ton of snow product, clearing space for spring good from other action sports brands, which is headed to stores now.


"The last thing you want when you are shipping spring is Burton in the way," he said.


While product is moving, the margins for store owners are tougher because the snow started falling pretty late, he said.


Overall, Laurent said, "It will turn out to be a good winter - way better than most people think," he said. "That will make for good '09 orders."


Last season hurt manufacturers and retailers deeply because it hardly snowed. Some said it was the worst winter season ever.


When I saw Laurent, he was just finishing a meeting with Ron Abdel, a co-owner of Jack's Surfboards. Ron said business was great and he had just placed a $400,000 Burton order for next season. The order was for the Ski Dazzle and other consumer shows, Laurent said.


Articles You Might Have Missed