Sponsors
Billabong ▼ -0.015 | PPR ▲ +0.70 | American Apparel ▲ +0.019 | The Buckle ▼ -0.35 | Columbia - 0 | Deckers Outdoor ▼ -0.22 | Dicks ▼ -0.61 | Foot Locker ▼ -0.46 | Genesco ▼ -0.28 | Iconix Brand Group - 0 | Jarden Corp ▼ -0.46 | Nordstrom ▼ -0.18 | Luxottica ▲ +0.39 | Nike ▲ +0.47 | Pacific Sunwear - 0 | Skullcandy - 0 | Sport Chalet - 0 | Urban Outfitters - 0 | VF Corp ▲ +0.47 | Quiksilver ▼ 0.000 | Zumiez - 0 | Macys ▼ -0.26 | Tillys ▲ +0.17 |
Ticker Sponsor
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Industry Insight

AGENDA: Last chance to register before July 8-9 show.
ISPO: Shanghai trade show runs July 2 - 4.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Fred Segal: What’s selling now

By Tiffany Montgomery
January 15, 2008 6:14 AM

Everybody wants their clothes in Fred Segal, the Los Angeles and Santa Monica institution that carries the most fashionable, up-and-coming brands.


I wanted to find out if any action sports industry brands are doing well there now, so I talked with Karen Meena, vice president of buying and merchandising for Ron Robinson at Fred Segal.


Fred Segal has different owners who operate different areas of the store. Karen works for Robinson, who runs the mens and kids departments in Los Angeles and Santa Monica, in addition to a few others in the Los Angeles store.


Karen likes to find young brands and nurture them along. When they grow and become more widely distributed, Fred Segal moves on. "When they lose their edge and become too saturated, I have to let them go."


DeanQuinn.DaleRhodes.2007Dean Quinn and Dale Rhodes

Right now, O'Quinn, WESC and Insight are doing well, Karen said. One older brand she still carries and loves: Billabong.


O'Quinn
"They've had a great response. Their T-shirts did really well, their sweaters got a great response. They have great price points and an easy, very Southern California look that can also dress up. I'm really looking to spring and summer. (The line) looks great - very fun and retro. We are hoping to grow with them."


Insight

"They are from Australia, of course, and it's a fun strong-selling brand for us. They are a great bridge between fashion and the surf/skate lifestyle. They have fresh, fun color for spring, it looks great on the floor."


WeSC
(We are the Superlative Conspiracy)

"It's a street, skate brand out of Sweden that's huge in Europe and has an underground following here. I buy their women's line, too, which is amazing."


Billabong

"I just saw summer, and they have the best boardshorts. They are just amazing. They make a private boardshort (line) for me."


Articles You Might Have Missed