Sponsors
Billabong ▼ 0.000 | PPR ▲ +3.35 | American Apparel ▼ 0.00 | The Buckle ▼ -0.36 | Columbia ▼ -0.02 | Deckers Outdoor ▼ -0.35 | Dicks ▲ +0.18 | Foot Locker ▲ +0.24 | Genesco ▼ -0.28 | Iconix Brand Group ▼ -0.05 | Jarden Corp ▲ +0.12 | Nordstrom ▼ -0.24 | Luxottica ▼ -0.41 | Nike ▲ +0.02 | Pacific Sunwear ▲ +0.09 | Skullcandy ▼ -0.07 | Sport Chalet ▼ 0.00 | Urban Outfitters ▼ -0.06 | VF Corp ▲ +1.73 | Quiksilver ▲ +0.06 | Zumiez ▼ -0.19 | Macys ▼ -0.10 | Tillys ▼ -0.06 |
Ticker Sponsor
Industry Insight
Grain Surfboard Building Class at SHACC Jul. 31-Aug. 3
Executive Director
Paul Strauch, Executive Director, Surfing Heritage & Culture Center
HDX Hydration Mix Chooses Qliktag Mobile Marketing Platform
CEO
Dilip Daswani, CEO, Zeebric, LLC
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Tiffany Montgomery
Print This Article

Fernando: The industry’s biggest challenges

The Quiksilver Women’s look
The Quiksilver Women’s look photographed at ASR.
By Tiffany Montgomery
January 01, 2008 5:30 AM

As ASR gets underway today I thought it would be good to step back and talk about the challenges facing the industry.


I asked Fernando Aguerre this question when I interviewed him, and below is an audio clip of his answer.


For those who don't know Fernando, he and his brother, Santiago, founded the Reef sandal company in 1985. It grew to well over $50 million in revenue (that's an estimate. Fernando would not disclose numbers) and the brothers sold 80 percent of Reef to financial investors in 2002.


VF Corp. bought Reef for $188 million in cash in 2005, according to VF's company filings. The Aguerres sold their remaining 20 percent at that time.

 


Articles You Might Have Missed