AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.
"We could go vertical," he said. "We could get some venture capital. It's a little far fetched, but...if (brands) want to compete with us directly, maybe it's time to compete with them. We know enough to do it."
The panel also discussed:
The panel included Bruce Cromartie (middle) of BC Surf & Sport, who operates 16 stores in six states and Mikke Pierson (right) of ZJ Boarding House in Santa Monica.
One big concern Bruce mentioned: the slowdown in the skate shoe market. He said Nike's popularity is important to anybody who sells skate shoes but also an issue because it's not such a good thing to have one brand be such a big sales driver.
"It's nice to have depth," he said.
The more established skate brands have more of a "stale feel" in the market right now, Bruce said.