Sponsors
Billabong ▲ +0.005 | PPR ▼ -1.15 | American Apparel ▼ -0.02 | The Buckle ▲ +0.15 | Columbia ▼ -0.14 | Deckers Outdoor ▼ -0.01 | Dicks ▲ +0.83 | Foot Locker ▲ +0.47 | Genesco ▲ +0.74 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▲ +0.37 | Nordstrom ▲ +0.92 | Luxottica ▼ -2.24 | Nike ▲ +0.40 | Pacific Sunwear ▲ +0.05 | Skullcandy ▲ +0.33 | Sport Chalet - 0 | Urban Outfitters ▲ +0.56 | VF Corp ▲ +0.67 | Quiksilver ▼ -0.07 | Zumiez ▲ +0.43 | Macys ▲ +1.14 | Tillys ▲ +0.05 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

KNOWSHOW: Video recaps from the Vancouver trade show.

MOSS ADAMS CAPITAL: Geofrey Haydon on the deal that saw the owner of Royal Robbins invest in Evolv.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Dick Baker on Shaun White/Target deal

By Tiffany Montgomery
January 23, 2008 6:06 AM

I called Dick Baker yesterday to get more insight into snowboarder Shaun White's alliance with Target. Target announced yesterday Shaun would create a clothing collection for Target for back to school.


While Dick has worked in the surf industry for a decade, in his previous life he was in the New York fashion business and understands that side of the equation.


Dick said Shaun's decision is surprising since he is at the height of his popularity at the core level. It's one thing to be past your prime and do a deal with a mass retailer, but Shaun is young and killing it now. A special collection with Volcom or Burton for the core market would seem to make more sense, Dick said.


On the other hand, Target is the one mass retailer that could pull it off. Target has worked with hip designers to create special collections which have proven very popular.


"Target hasn't worked in the (action sports) sector in this way, but it doesn't mean it can't be successful," Dick said.


Overall, Dick's believes Shaun's decision is a "controversial move."


Articles You Might Have Missed