Sponsors
Billabong ▼ 0.000 | PPR ▼ -0.05 | American Apparel ▼ -0.003 | The Buckle ▲ +0.01 | Columbia ▲ +1.83 | Deckers Outdoor ▼ -0.04 | Dicks ▲ +0.67 | Foot Locker ▲ +0.58 | Genesco ▲ +0.20 | Iconix Brand Group ▲ +0.21 | Jarden Corp ▲ +0.42 | Nordstrom ▲ +0.48 | Luxottica ▲ +1.00 | Nike ▲ +0.82 | Pacific Sunwear ▲ +0.07 | Skullcandy ▲ +0.34 | Sport Chalet ▼ -0.04 | Urban Outfitters ▲ +0.19 | VF Corp ▲ +0.96 | Quiksilver ▲ +0.05 | Zumiez ▲ +0.26 | Macys ▲ +1.08 | Tillys ▲ +0.05 |
Ticker Sponsor
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Will Sole Tech jump into the retail biz?

Pierre André Senizergues,
Pierre André Senizergues, founder and CEO of Sole Technology with girlfriend Sara Sheen.
By Tiffany Montgomery
December 18, 2007 5:24 AM

I posted last week that DC Shoes was planning to open several company-owned stores in the next 12 to 18 months made me think of skateboard shoe competitor Sole Technology in Lake Forest.


I asked Pierre André Senizergues, the founder and CEO of Sole Tech, if he planned to get into the retail business.


Some background first: Sole Tech is still private and owned by Pierre. By comparison, DC is owned by Quiksilver, which has the financial resources and operational infrastructure to support DC's retail ambitions.


Here's what Pierre had to say:


"For the past several years we've had a handful of factory outlet stores called etnies:EXS, which we opened with the main goal of accommodating our retailers' need to refresh our product offerings on a consistent basis. This program has been incredibly effective for us and we plan to continue our drive forward in this arena.

 

"As far as stand alone retail stores, we have no plans for the coming year to launch any stores. With the challenging economy ahead of us, we feel it is more important to support our current retailers and provide product and programs that support their sell through and drive consumers to them.


"Market focus is our main goal for this coming year and we don't plan to take our eye off the ball with such a tremendous undertaking. In 2008, our retailers will need our focus more than ever as the market shifts, our priority has to be on them."


Articles You Might Have Missed