Sponsors
Billabong ▲ +0.007 | PPR ▲ +0.90 | American Apparel ▲ +0.007 | The Buckle - 0 | Columbia ▼ -0.24 | Deckers Outdoor - 0 | Dicks - 0 | Foot Locker - 0 | Genesco - 0 | Iconix Brand Group ▲ +0.04 | Jarden Corp - 0 | Nordstrom - 0 | Luxottica - 0 | Nike - 0 | Pacific Sunwear ▼ -0.02 | Skullcandy ▼ 0.00 | Sport Chalet - 0 | Urban Outfitters ▲ +0.31 | VF Corp - 0 | Quiksilver - 0 | Zumiez ▼ -0.19 | Macys - 0 | Tillys - 0 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

SURF EXPO: Registration now open for Sept. 10-12 show + video recap of past show.
NUORDER: iPad app updated with barcode scanning feature.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Will Sole Tech jump into the retail biz?

By Tiffany Montgomery
December 18, 2007 5:24 AM

I posted last week that DC Shoes was planning to open several company-owned stores in the next 12 to 18 months made me think of skateboard shoe competitor Sole Technology in Lake Forest.


I asked Pierre André Senizergues, the founder and CEO of Sole Tech, if he planned to get into the retail business.


Some background first: Sole Tech is still private and owned by Pierre. By comparison, DC is owned by Quiksilver, which has the financial resources and operational infrastructure to support DC's retail ambitions.


Here's what Pierre had to say:


"For the past several years we've had a handful of factory outlet stores called etnies:EXS, which we opened with the main goal of accommodating our retailers' need to refresh our product offerings on a consistent basis. This program has been incredibly effective for us and we plan to continue our drive forward in this arena.

 

"As far as stand alone retail stores, we have no plans for the coming year to launch any stores. With the challenging economy ahead of us, we feel it is more important to support our current retailers and provide product and programs that support their sell through and drive consumers to them.


"Market focus is our main goal for this coming year and we don't plan to take our eye off the ball with such a tremendous undertaking. In 2008, our retailers will need our focus more than ever as the market shifts, our priority has to be on them."


Articles You Might Have Missed