Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

VF beefing up “direct to consumer” efforts

By Tiffany Montgomery
December 12, 2007 7:29 AM

Lower down in this press release, VF's direct to consumers initiatives are mentioned. I marked the section in bold. VF owns Vans and Reef.


GREENSBORO, N.C.--(BUSINESS WIRE)--Eric Wiseman, President and Chief Operating Officer of VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, today announced changes in the Company's executive leadership structure that will become effective January 1st, 2008 when he assumes the title of President and Chief Executive Officer.


George Derhofer, 54, Senior Vice President - Global Operations, has decided to retire at the end of the year. "In his 13 years with VF, George has been an exemplary leader whose contributions have helped make VF what it is today," commented Mackey McDonald, Chairman and Chief Executive Officer. "George brought to VF a rare combination of business, operations and financial skills, together with an inspirational leadership style and a true passion for the business. All of us here at VF will greatly miss him. We wish him a very healthy and active retirement."


With Derhofer's departure, effective January 1st, Ed Doran, President of VF's Imagewear coalition, and Boyd Rogers, Vice President and President - Supply Chain, will report directly to Wiseman. Martin Schneider, Vice President and Chief Information Officer, who also reported to Derhofer, will report to Bob Shearer, Senior Vice President and Chief Financial Officer. There are no plans to name a successor to Derhofer.


To underscore our commitment to growing our direct-to-consumer business, Mike Gannaway, who has been serving as Vice President - Customer Management, has been named Vice President - VF Direct/Customer Teams. In his new role, Mike will coordinate VF's retail and e:commerce strategies among VF's coalitions and assume responsibility for VF's Outlet division. He will also continue to guide VF's team-based customer strategies for growth. Accordingly, Steve Fritz, President of VF's Outlet division, will report to Gannaway.


Effective January 1st, those reporting directly to Wiseman will be:


•Bob Shearer, Senior Vice President and Chief Financial Officer

•Boyd Rogers, Vice President and President, Supply Chain, VF Corporation

•Stephen Dull, Vice President, Strategy

•Mike Gannaway, Vice President, VF Direct/Customer Teams

•Candace Cummings, Vice President, Administration, General Counsel & Secretary

•Cindy Knoebel, Vice President, Financial & Corporate Communications, VF Services

VF's coalition presidents will all report to Wiseman:


•Angelo LaGrega, President, Jeanswear - Americas

•Karl Heinz Salzburger, President - VF EMEA and Asia

•Dave Gatto, President - VF Outdoor Americas

•Ed Doran, President - VF Imagewear

•Denise Seegal, President - Sportswear

•Mike Egeck, President - Contemporary Brands

"VF has an amazingly talented leadership team, and I believe the commitment, passion and integrity of our people truly give us a competitive advantage," said Wiseman. "The success we have enjoyed - and will continue to enjoy - is a direct consequence of a collaborative, team-based culture that is driven to succeed. I am confident that we have the leaders in place to ensure the ongoing success of our Growth Plan."


About VF

VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Majestic® , Lee Sport® and Red Kap®.


VF Corporation's press releases, annual report and other information can be accessed through the Company's home page.


Articles You Might Have Missed