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I used the opportunity to ask Stefan about this business. Stefan and his wife, Stascha, split their time between Newport and Aspen, where they have had a store more than 30 years.
We made a big push to get rid of all old inventory via different venues.
We are in the process of shifting marketing away from glossy image advertising to a more immediate result marketing effort.
We upgraded the POS system primarily to get better consumer buying/habit data to be used for marketing.
Specialty snow sports retailing is to a major degree dependent on whether there is good snow or not in the snow sport capitals. At this point since Colorado, Idaho and Utah have good snow conditions, we are optimistic. To make it a great season we also need the California Sierras and local mountains to be active.
Yes, we did.
There is a new ladies skiwear line on the market called "aDiamondinthesnow," European type look, at a medium/high price point that has been outselling all other brands.