Sponsors
Billabong ▲ +0.002 | PPR ▲ +0.55 | American Apparel ▼ -0.013 | The Buckle ▼ -0.39 | Columbia ▲ +0.09 | Deckers Outdoor ▲ +0.26 | Dicks ▼ -0.02 | Foot Locker ▼ -0.18 | Genesco ▼ -0.06 | Iconix Brand Group ▼ -0.05 | Jarden Corp ▲ +0.15 | Nordstrom ▼ -0.15 | Luxottica ▼ -0.56 | Nike ▲ +0.51 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.53 | VF Corp ▼ -0.01 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.33 | Macys ▼ -0.37 | Tillys ▲ +0.05 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

MOSS ADAMS: Webinar 12/2 on internal controls to increase the value of your business.
AGENDA: 12/30 deadline to pre-register for Jan. 5-6 Long Beach show.
CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Stefan Kaelin talks snow - and business

By Tiffany Montgomery
December 05, 2007 6:08 AM

The Stefan Kaelin store in Newport Beach will host a "snow dance" from 5 to 7 p.m. Friday. The party includes face painting, music and customers dancing with their own skis and snowboards in a bid to bring the first big snow of the season.


I used the opportunity to ask Stefan about this business. Stefan and his wife, Stascha, split their time between Newport and Aspen, where they have had a store more than 30 years.


Any big new initiatives with the store this year?

We made a big push to get rid of all old inventory via different venues.


We are in the process of shifting marketing away from glossy image advertising to a more immediate result marketing effort.


We upgraded the POS system primarily to get better consumer buying/habit data to be used for marketing.


Has the larger macro economic environment impacted sales?

Yes, probably.


How are you feeling about the holiday shopping season?

Specialty snow sports retailing is to a major degree dependent on whether there is good snow or not in the snow sport capitals. At this point since Colorado, Idaho and Utah have good snow conditions, we are optimistic. To make it a great season we also need the California Sierras and local mountains to be active.


Did the store order more conservatively for this winter season?

Yes, we did.


Any strong brands/trends/categories for the winter?

There is a new ladies skiwear line on the market called "aDiamondinthesnow," European type look, at a medium/high price point that has been outselling all other brands.


Articles You Might Have Missed