Sponsors
Billabong ▼ -0.005 | PPR ▼ -3.65 | American Apparel ▼ -0.030 | The Buckle ▼ -0.37 | Columbia ▼ -0.94 | Deckers Outdoor ▼ -1.37 | Dicks ▼ -0.25 | Foot Locker ▼ -0.76 | Genesco ▼ -0.40 | Iconix Brand Group ▼ -0.10 | Jarden Corp ▼ -1.18 | Nordstrom ▼ -0.41 | Luxottica ▼ -0.45 | Nike ▼ -1.07 | Pacific Sunwear ▼ -0.022 | Skullcandy ▼ -0.07 | Sport Chalet - 0 | Urban Outfitters ▼ -0.38 | VF Corp ▼ -0.92 | Quiksilver ▼ -0.014 | Zumiez ▼ -0.67 | Macys ▲ +0.06 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

FSG LAWYERS: Represented Loomworks Apparel (P.J. Salvage) on its acquisiton by Delta Galil.
INTREPID INVESTMENT BANKERS: How digital technologies are giving brands a makeover.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Dick Baker on retail distribution in the future

By Tiffany Montgomery
December 13, 2007 6:19 AM

I asked Dick Baker to weigh in on the distribution question. Dick is the president of SIMA, the former president of Op and an apparel veteran.


Men's

Dick sees growth coming from online, brand extensions, company-owned stores and some limited department store business in areas outside of Southern California. He sees some additional growth at Macy's West and at Nordstrom, which he considers a large specialty store.


Dick thinks the companies will continue to preserve and protect the core market but he doesn't see a lot of growth coming from that sector.


Juniors

Dick thinks the biggest opportunity is in juniors. Except for Roxy, Dick said most brands treat juniors as a product extension of the guys, which is a mistake, he said.


"There's a huge opportunity," he said. "A lot of surf brands ebb and flow with juniors depending on how much effort they put into it. It's a completely different business model. It's very creative, takes a lot of design effort."


Also, juniors can have broader distribution without hurting the core business. "There's a lot more fashion and specialty stores for juniors then there are for guys and that's considered acceptable distribution."


Articles You Might Have Missed