Sponsors
Billabong ▼ -0.005 | PPR ▼ -2.95 | American Apparel ▼ -0.050 | The Buckle ▼ -1.08 | Columbia ▼ -0.89 | Deckers Outdoor ▼ -0.55 | Dicks ▼ -0.73 | Foot Locker ▼ -0.20 | Genesco ▼ -1.45 | Iconix Brand Group ▼ -0.50 | Jarden Corp ▼ -1.35 | Nordstrom ▼ -1.05 | Luxottica ▼ -0.58 | Nike ▼ -1.10 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.24 | Sport Chalet - 0 | Urban Outfitters ▼ -0.76 | VF Corp ▼ -0.31 | Quiksilver ▼ 0.00 | Zumiez ▼ -0.51 | Macys ▼ -1.16 | Tillys ▼ -0.19 |
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Dick Baker on retail distribution in the future

By Tiffany Montgomery
December 13, 2007 6:19 AM

I asked Dick Baker to weigh in on the distribution question. Dick is the president of SIMA, the former president of Op and an apparel veteran.


Men's

Dick sees growth coming from online, brand extensions, company-owned stores and some limited department store business in areas outside of Southern California. He sees some additional growth at Macy's West and at Nordstrom, which he considers a large specialty store.


Dick thinks the companies will continue to preserve and protect the core market but he doesn't see a lot of growth coming from that sector.


Juniors

Dick thinks the biggest opportunity is in juniors. Except for Roxy, Dick said most brands treat juniors as a product extension of the guys, which is a mistake, he said.


"There's a huge opportunity," he said. "A lot of surf brands ebb and flow with juniors depending on how much effort they put into it. It's a completely different business model. It's very creative, takes a lot of design effort."


Also, juniors can have broader distribution without hurting the core business. "There's a lot more fashion and specialty stores for juniors then there are for guys and that's considered acceptable distribution."


Articles You Might Have Missed