Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Dick Baker on retail distribution in the future

By Tiffany Montgomery
December 13, 2007 6:19 AM

I asked Dick Baker to weigh in on the distribution question. Dick is the president of SIMA, the former president of Op and an apparel veteran.


Men's

Dick sees growth coming from online, brand extensions, company-owned stores and some limited department store business in areas outside of Southern California. He sees some additional growth at Macy's West and at Nordstrom, which he considers a large specialty store.


Dick thinks the companies will continue to preserve and protect the core market but he doesn't see a lot of growth coming from that sector.


Juniors

Dick thinks the biggest opportunity is in juniors. Except for Roxy, Dick said most brands treat juniors as a product extension of the guys, which is a mistake, he said.


"There's a huge opportunity," he said. "A lot of surf brands ebb and flow with juniors depending on how much effort they put into it. It's a completely different business model. It's very creative, takes a lot of design effort."


Also, juniors can have broader distribution without hurting the core business. "There's a lot more fashion and specialty stores for juniors then there are for guys and that's considered acceptable distribution."


Articles You Might Have Missed