Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

DC opens LA store: More on the way

By
December 13, 2007 6:06 AM

Here's the release. Sounds like several more are planned in the next 12 to 18 months.


DC OPENS SECOND FLAGSHIP STORE IN LOS ANGELES

Vista, CA... DC has opened its second flagship store at 8025 Melrose Avenue in Los Angeles. For the Southern California based company, the Los Angeles store provides the ability to offer a total DC brand experience in its own backyard.


"We are extremely excited about this new concept store, and more so, its location in the heart of the entertainment capital of the world," said DC President Nick Adcock. "With our expanding product offering we felt we needed a statement store to represent the breadth of the brand. This store allows us to do exactly that with a unique DC feel."


At 7,400 square feet, the Melrose store will showcase DC's growing lines and offer a wide selection of the brand's premium product to the Los Angeles market. Four separate spaces within the store will feature a range of DC's latest products for men, women and kids including: skateboarding shoes, apparel and accessories; women's shoes, apparel and accessories; lifestyle footwear and apparel; and seasonal product such as outerwear, snowboarding boots and accessories. Additionally, exclusive product will be developed specifically for the Melrose location. The store will also house a private showroom for media and sales purposes.


"We feel the Melrose store design strongly represents the essence of the DC brand on a global basis," said Adcock. "In the next 12 -18 months you will see new retail locations globally utilizing this design aesthetic."


The store's interior has been designed to reflect DC's skateboarding and action sports lifestyle and heritage. Visitors to the store first enter below an inverted vert ramp that lines the ceiling. Displayed throughout the store are a variety of large format images featuring DC's world-class team of athletes and iconic moments in the brand's history. Visitors can expect new imagery to be displayed regularly throughout the year, creating a permanent gallery of DC photographs.


DC plans to host a variety of special events within the Melrose store, including athlete autograph sessions, product launches, film screenings, and photography and art exhibitions.


The new Melrose store is DC's second flagship store. DC's first retail location opened in New York's popular Soho district in Spring 2006.


###


About DC:

Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboard boots, outerwear, and accessories.


As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.


More on: Nick Adcock, new store, DC

Articles You Might Have Missed