AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.
I caught up Jay Johnson, creative director of Surfing Live Direct, and asked him a few questions about the network. He sent me information on two different networks - Wahoo's Live and Surfing Live. Both are brands under the iTV360 umbrella. iTV360 produces live webcasts for action sports and entertainment events.
Surfing Live is used by Jack's, Hobie and Catalyst, according to Jay. Retailers pay for the service on a three-year, lease-to-own arrangement and get a cut of the advertising revenue. After three years, the network price drops but the advertising revenue continues.
Wahoo's Live was created just for Wahoo's, obviously, and the content includes tons of advertising clips from action sports brands.
Here are a few questions Jay answered:
Custom developed and branded Live Action Sports Content Network.
We (iTV360) do a majority of the live webcasts for the surf industry, plus partnerships with all other events and video partnerships.
All based on brand advertising in the custom branded displays.
Boost, Volcom, O'Neill, Lost, Body Glove, Sanuk, No Fear, many more.
Greg Murphy and Jay Johnson.
Launched first Network Display in Katin Surf Shop 2003.
Should be working solid. We communicate to the machine daily to feed new content and advertising.