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New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
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Ross Garrett leaves Surfing Magazine, joins Airborne Media

Ross Garrett this summer at
Ross Garrett this summer at Zinc Cafe in Corona del Mar.
By Tiffany Montgomery
November 05, 2007 5:31 AM

Ross Garrett shared some news with me this weekend. He's left his job as publisher of Surfing Magazine to become President of Media for Airborne Media.


Airborne, based in San Clemente, owns Foam Magazine, a publication for young women, Girls Learn to Ride and Women Learn to Ride, an event series and internet community, and publishes books, including a book about Jeffreys Bay.


Ross said he took the job because the girls market is underserved in action sports media. He also saw potential synergies in the intersection of printed publications, online media and e-commerce.


"Airborne owns a lot of internet assets and there is a lot of opportunity to take those assets and connect them with media and e-commerce," Ross said.


Ross is also interested in working with and learning from Airborne owner Jeff Berg. Berg, who founded an investment company that manages $800 million in assets, is a cofounder of Swell.com and an owner and chairman of the board of Surfline, Inc., according to the Surfline Web site.


Ross starts his new job today.


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