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Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

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Tiffany Montgomery
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Ross Garrett leaves Surfing Magazine, joins Airborne Media

By Tiffany Montgomery
November 05, 2007 5:31 AM

Ross Garrett shared some news with me this weekend. He's left his job as publisher of Surfing Magazine to become President of Media for Airborne Media.


Airborne, based in San Clemente, owns Foam Magazine, a publication for young women, Girls Learn to Ride and Women Learn to Ride, an event series and internet community, and publishes books, including a book about Jeffreys Bay.


Ross said he took the job because the girls market is underserved in action sports media. He also saw potential synergies in the intersection of printed publications, online media and e-commerce.


"Airborne owns a lot of internet assets and there is a lot of opportunity to take those assets and connect them with media and e-commerce," Ross said.


Ross is also interested in working with and learning from Airborne owner Jeff Berg. Berg, who founded an investment company that manages $800 million in assets, is a cofounder of Swell.com and an owner and chairman of the board of Surfline, Inc., according to the Surfline Web site.


Ross starts his new job today.


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