Sponsors
Billabong ▲ +0.025 | PPR ▲ +1.05 | American Apparel ▲ +0.008 | The Buckle ▼ -0.07 | Columbia ▼ -0.49 | Deckers Outdoor ▼ -0.13 | Dicks ▼ -0.15 | Foot Locker ▲ +0.12 | Genesco ▼ -2.64 | Iconix Brand Group ▲ +0.13 | Jarden Corp ▲ +0.16 | Nordstrom ▼ -0.39 | Luxottica ▲ +0.57 | Nike ▼ -0.27 | Pacific Sunwear ▼ -0.22 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.02 | VF Corp ▲ +0.30 | Quiksilver ▼ -0.02 | Zumiez ▲ +0.20 | Macys ▼ -0.07 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Industry Insight

AGENDA: Video recaps, 2015 show dates, "Love Made Me Do It" women's networking series on Wednesday.

STOKES ME: Deadline today to enter SIMA Humanitarian Fund's Bowl-a-thon fundraiser.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Peet’s in, Diedrich out

By Tiffany Montgomery
November 26, 2007 11:24 AM

One of the last two full-line Diedrich Coffeehouses in Orange County closes Wednesday.


The Diedrich at University Center in Irvine across from UCI will be replaced by a Peet's Coffee & Tea.


Starbucks assumed most Diedrich locations when Diedrich decided last year to give up the fight and focus on its wholesale business. The Irvine Company, however, said it wanted its customers to have more choices, so declined to transfer the leases to Starbucks at University Center and at The Crossroads on Barranca Parkway, said Bill Rams, the Irvine Company's director of media relations.


The lease at University Center runs out this month. A Diedrich employee told me The Crossroad lease expires at the end of 2008.


If you need a Diedrich fix after that, there's still a coffee cart at Children's Hospital of Orange County and a stand inside the Crevier dealership in Santa Ana.


Peet's will open in Spring 2008, a spokeswoman said.


Articles You Might Have Missed