Sponsors
Billabong ▲ +0.015 | PPR ▲ +1.55 | American Apparel ▲ +0.001 | The Buckle ▲ +0.41 | Columbia ▲ +0.28 | Deckers Outdoor ▼ -0.79 | Dicks ▲ +1.05 | Foot Locker ▲ +0.17 | Genesco ▼ -0.28 | Iconix Brand Group ▼ -0.09 | Jarden Corp ▼ -0.89 | Nordstrom ▲ +1.07 | Luxottica ▼ -0.09 | Nike ▼ -0.25 | Pacific Sunwear ▼ -0.02 | Skullcandy ▼ -0.35 | Sport Chalet ▼ -0.05 | Urban Outfitters ▲ +0.07 | VF Corp ▲ +0.52 | Quiksilver ▼ -0.15 | Zumiez ▼ -0.03 | Macys ▲ +0.60 | Tillys ▼ -0.16 |
Ticker Sponsor
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Peet’s in, Diedrich out

The Diedrich Coffeehouse at
The Diedrich Coffeehouse at University Center in Irvine.
By Tiffany Montgomery
November 26, 2007 11:24 AM

One of the last two full-line Diedrich Coffeehouses in Orange County closes Wednesday.


The Diedrich at University Center in Irvine across from UCI will be replaced by a Peet's Coffee & Tea.


Starbucks assumed most Diedrich locations when Diedrich decided last year to give up the fight and focus on its wholesale business. The Irvine Company, however, said it wanted its customers to have more choices, so declined to transfer the leases to Starbucks at University Center and at The Crossroads on Barranca Parkway, said Bill Rams, the Irvine Company's director of media relations.


The lease at University Center runs out this month. A Diedrich employee told me The Crossroad lease expires at the end of 2008.


If you need a Diedrich fix after that, there's still a coffee cart at Children's Hospital of Orange County and a stand inside the Crevier dealership in Santa Ana.


Peet's will open in Spring 2008, a spokeswoman said.


Articles You Might Have Missed