Sponsors
Billabong ▲ +0.007 | PPR ▼ 0.00 | American Apparel ▲ +0.010 | The Buckle ▼ -2.07 | Columbia ▼ -0.19 | Deckers Outdoor ▲ +0.05 | Dicks ▲ +0.36 | Foot Locker ▼ -0.35 | Genesco ▼ -0.25 | Iconix Brand Group ▼ -0.12 | Jarden Corp ▼ -0.43 | Nordstrom ▲ +1.46 | Luxottica ▲ +1.28 | Nike ▲ +0.69 | Pacific Sunwear ▼ -0.01 | Skullcandy ▲ +0.30 | Sport Chalet - 0 | Urban Outfitters ▲ +0.03 | VF Corp ▼ -0.27 | Quiksilver ▼ -0.11 | Zumiez ▲ +0.02 | Macys ▲ +0.23 | Tillys ▼ -0.19 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Industry Insight

MOSS ADAMS: Advice to help your company identify opportunities for growth.
SIA: More on 2014 snow rep and retailer of the year awards + video recap.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Peet’s in, Diedrich out

By Tiffany Montgomery
November 26, 2007 11:24 AM

One of the last two full-line Diedrich Coffeehouses in Orange County closes Wednesday.


The Diedrich at University Center in Irvine across from UCI will be replaced by a Peet's Coffee & Tea.


Starbucks assumed most Diedrich locations when Diedrich decided last year to give up the fight and focus on its wholesale business. The Irvine Company, however, said it wanted its customers to have more choices, so declined to transfer the leases to Starbucks at University Center and at The Crossroads on Barranca Parkway, said Bill Rams, the Irvine Company's director of media relations.


The lease at University Center runs out this month. A Diedrich employee told me The Crossroad lease expires at the end of 2008.


If you need a Diedrich fix after that, there's still a coffee cart at Children's Hospital of Orange County and a stand inside the Crevier dealership in Santa Ana.


Peet's will open in Spring 2008, a spokeswoman said.


Articles You Might Have Missed