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Details on Industry Insight.
Both PacSun and Oakley announced today they will be joining Loop'd Network, a social networking platform for action sports based in San Diego.
PacSun will look for amateur athletes to sponsor who are part of the community.
Oakley will use the network to communicate with young athletes on a grass roots level.
Loop'd says it offers the companies in-depth analytics of users on the site that can help the companies' marketing strategies.
The releases are below.
SAN DIEGO--(BUSINESS WIRE)--Loop'd Network, a social media platform exclusively for online sports communities, today announced the official launch of a new online social community for Pacific Sunwear Stores, Corp. (PacSun) (NASDAQ:PSUN - News), a leading specialty retailer of everyday casual apparel, accessories and footwear for teens. The PacSun community (www.pacsunteam.com), on Loop'd Network, will offer sponsorship opportunities to amateur surfers, skaters and snowboarders and provides a forum for them to interact with other athletes, fans and enthusiasts.
Beginning November 5, PacSun will launch a nationwide effort on Loop'd Network that will enable the company to find surfers, skaters and snowboarders to sponsor through their online community. In addition, PacSun will leverage Loop'd Network's interactive features to directly connect with community members. Loop'd Network's business marketing tools, which include sophisticated Web analytics, will be used to enhance the PacSun Team community experience and measure online campaign results.
"We've grown our online business by focusing on the needs of our customers and adapting our business to the latest social and technological developments," said Stacy Clark, senior director of e-commerce at Pacific Sunwear Stores, Corp. "Our partnership with Loop'd Network is a great compliment to this approach. It provides both a platform to build a broad-reaching sponsorship program and a set of tools and services that drive community growth."
To join the PacSun community on Loop'd Network, please visit www.pacsunteam.com to register and create your profile. This profile will enable you to join any of the network's communities to interact with others who are passionate about sports.
Here's the Oakley release:
SAN DIEGO--(BUSINESS WIRE)--Loop'd Network, a social media platform exclusively for online sports communities, today announced that Oakley, Inc. (NYSE:OO - News) has launched an all new Web 2.0 community, www.oakleyridersearch.com, on the online network. Loop'd Network interconnects social communities dedicated to action, endurance and motor sports, as well as brand-based communities, like Oakley, that align with the lifestyle of athletes and fans.
Oakley, a global leader in sports performance optics including premium sunglasses, goggles and prescription eyewear, has joined Loop'd Network in order to build a stronger Internet marketing presence through an ongoing grassroots marketing campaign focused on its target demographic - the youth market.
The Oakley community on Loop'd Network will feature interactive content, events, and a contest that invites amateur snowboard, skateboard, ski, motocross, BMX and mountain bike athletes to submit their best video. Fans and the community will have the opportunity to rank and rate the videos. The top five winners from each sport will then compete for a grand prize.
Oakley will utilize Loop'd Network's Web 2.0 platform to present unique and interactive content, including contests and event information. The advanced analytics offered by Loop'd Network are unprecedented amongst social networks and will allow Oakley to build an effective Internet marketing channel, foster long-lasting relationships with consumers and ensure brand engagement.
As a lifestyle brand, Oakley is driven to ignite the imagination through the fusion of art and science. The essence of the brand is communicated through hundreds of professional and amateur athletes who depend on Oakley products to provide them with the very best while they redefine what is physically possible.
"Oakley sports marketing has been built upon our involvement and support of grassroots athletes," said Pat McIlvain, global sports marketing director at Oakley, Inc. "Partnering with Loop'd Network has given us a platform to speak with our grassroots audience, but also gives them a voice. The Loop'd Network provides an arena for aspiring core sport enthusiasts to show their talents not only to potential sponsors, but also to their peers."
To join the Oakley community on Loop'd Network, please visit www.oakleyridersearch.com to register and create your profile. This profile will enable the user to join any of the network's communities to interact with others who are passionate about sports.
November 5, 2007 5:19 AM
Oakley headquarters in Foothill Ranch.