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Details on Industry Insight.
The new owner of Op, Iconix Brand Group, Inc., has signed some new international deals for the brand. Domestically, Iconix previously announced Wal-Mart would be the exclusive distributor going forward.
In Europe, Iconix signed a long-term license agreement with Mint Apparel under which Mint will distribute Op apparel, accessories and products in Europe.
In the Middle East, the company signed a license agreement with The Style Company under which it will open up 35 stand-alone retail stores for Op and other Iconix brands Rampage and Joe Boxer.