Sponsors
Billabong ▲ +0.020 | PPR ▲ +1.55 | American Apparel ▲ +0.001 | The Buckle ▲ +0.41 | Columbia ▲ +0.28 | Deckers Outdoor ▼ -0.79 | Dicks ▲ +1.05 | Foot Locker ▲ +0.17 | Genesco ▼ -0.28 | Iconix Brand Group ▼ -0.09 | Jarden Corp ▼ -0.89 | Nordstrom ▲ +1.07 | Luxottica ▼ -0.09 | Nike ▼ -0.25 | Pacific Sunwear ▼ -0.02 | Skullcandy ▼ -0.35 | Sport Chalet ▼ -0.05 | Urban Outfitters ▲ +0.07 | VF Corp ▲ +0.52 | Quiksilver ▼ -0.15 | Zumiez ▼ -0.03 | Macys ▲ +0.60 | Tillys ▼ -0.16 |
Ticker Sponsor
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Mark Richards of Val Surf on retail debate

Mark Richards, co-owner of Val
Mark Richards, co-owner of Val Surf, with sons Blake, left, and Brandon, right. Both sons work for Val Surf.
By Tiffany Montgomery
November 21, 2007 7:15 AM

Mark Richards, co-owner of Val Surf, emailed me about the manufacturer retail debate. Val Surf operates five stores in the greater Los Angeles area.


"I agree with Duke that if vendors are going to continue opening retail, as they are undoubtedly going to do, they need to communicate and work with the local retailers to try to soften the impact. Any vendor store should not be overly welcomed by independent retailers, especially in this struggling economy.


"However, a "flagship" store to "showcase" their brand is somewhat understandable and explainable in certain, key retail areas. In contrast, a vendor store fully stocked with not only their brands but also their competitors is inexcusable.


"This would only be done to more effectively compete with those exact retailers that have supported that vendor and pioneered business and established a customer base for them in the area. This lack of business ethics and sensitivity is deplorable."


Articles You Might Have Missed