Sponsors
Billabong ▲ +0.005 | PPR ▲ +4.00 | American Apparel ▼ -0.008 | The Buckle ▲ +1.45 | Columbia ▲ +0.05 | Deckers Outdoor ▼ -2.11 | Dicks ▲ +0.17 | Foot Locker ▲ +0.45 | Genesco ▲ +0.50 | Iconix Brand Group ▲ +0.46 | Jarden Corp ▲ +3.29 | Nordstrom ▲ +0.73 | Luxottica ▲ +0.87 | Nike ▲ +0.51 | Pacific Sunwear ▲ +0.02 | Skullcandy ▲ +0.29 | Sport Chalet - 0 | Urban Outfitters ▲ +0.65 | VF Corp ▼ -0.43 | Quiksilver ▼ -0.20 | Zumiez ▲ +1.02 | Macys ▲ +0.77 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

TAYLOR DIGITAL: Website tools to increase sales. SURFRIDER: Rise Above Plastics campaign.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Holiday outlook: Val Surf

By Tiffany Montgomery
November 30, 2007 5:43 AM

I asked Mark "Wally" Richards of Val Surf how he's feeling about business as the holiday season gets underway. Val Surf has five stores in the Los Angeles area.


Here's what Mark had to say:


Tom Holbrook, Mark RichardsTom Holbrook of Quiksilver with Mark “Wally”
Richards at Mark’s 60th birthday party.

"The outlook for the holiday season is not that encouraging at the present. We have virtually no snow, gas prices are approaching $4, the writers guild is on strike, the housing market is getting worse, foreclosures are running rampant, vendors are competing with their loyal retailers, chain stores continue to open on top of each other and independent retailers, and the news media keeps reporting gloom and doom and, essentially, indirectly telling the consumers to stay home.


"All this considered, I would not be expecting sales to grow over last year. We have ordered more conservatively but perhaps not conservatively enough.


"With the water getting so cold so soon we are expecting wet suit sales to be holding their own. Of course, O'Neill Psycho will continue being the strongest suit. In snow we continue to see growing interest in Lib Techs Magna Traction and now, this year, with their Banana Technology. We also expect Ride and Rome to be consistent sellers as well. Grenade is also one of my strongest, growing brands.


"In surf, we see the new team at Rusty making an impact and see their boards coming on strong for the holidays and into spring. Our own line of new T-shirt designs has been really well accepted and we plan on them being in high demand.


"Strong brands continue to be Volcom, RVCA, KR3W, O'Neill, and Mattix just to name a few."


Articles You Might Have Missed