Sponsors
Billabong ▼ -0.020 | PPR ▲ +0.65 | American Apparel ▲ +0.010 | The Buckle ▼ -0.47 | Columbia ▼ -0.10 | Deckers Outdoor ▲ +0.76 | Dicks ▼ -0.06 | Foot Locker ▲ +0.52 | Genesco ▲ +0.08 | Iconix Brand Group ▲ +0.09 | Jarden Corp ▼ -0.37 | Nordstrom ▼ 0.00 | Luxottica ▲ +0.75 | Nike ▼ -0.38 | Pacific Sunwear ▼ -0.03 | Skullcandy ▼ 0.00 | Sport Chalet - 0 | Urban Outfitters ▼ -0.18 | VF Corp ▲ +0.09 | Quiksilver ▼ -0.04 | Zumiez ▼ -0.07 | Macys ▼ -0.31 | Tillys ▲ +0.13 |
Ticker Sponsor
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

MOSS ADAMS: Webinar 12/2 on internal controls to increase the value of your business.
AGENDA: 12/30 deadline to pre-register for Jan. 5-6 Long Beach show.
CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Bob McKnight: The manufacturer’s view

By Tiffany Montgomery
November 19, 2007 5:25 AM

Bob and I talked about this issue, among others, as part of a larger interview. I think it provides some insight into Quiksilver's approach and reasoning behind its retail strategy:


A manufacturer opening a retail store is not an "evil thing," Bob said.

 

"The main reason is now, the (core) stores are only so big and can only carry so much of Quiksilver and Roxy, and we have to look out for our own identity," Bob said. "We want customers to see our whole range, our belts, our sunglasses, etc. - everything we have to offer."


Going forward, Quiksilver is focusing most of its retail expansion in other parts of the world - Russia, China, Brazil, Mexico, the Midwest and Canada - where there's not a lot of other distribution.


If the company does open one along the coast, they sometimes first ask the local retailer if they want to open the store themselves. In Laguna Beach, for example, Eric John of Laguna Surf & Sport opened the Quiksilver Boardriders store downtown, Bob said.

Bob said Quiksilver works with local retailers when Quiksilver opens a new store.

 

The most important thing is honesty and communication, he said.

 

Bob said Tom Holbrook, Quiksilver's executive vice president of strategic brand development, usually sits down with the retailer and tells them what Quiksilver is doing and why.

 

"Once they get over the initial shock of it all, we say, ‘What can we do for you to make it palatable,' " Bob said. "We'd like to invest more in your store, decorate it up, help you however we can. We're not going to carry surfboards and wet suits like you, so we'll send customers to you."

 

"And we tell them, ‘Watch your numbers, and if your Quiksilver numbers start to suffer, we'll do whatever is necessary and we'll fix it and take care of you.' In 99 out of 100 cases, Quiksilver sales at the core shop goes up."

 


Articles You Might Have Missed