Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

ZJ Boarding House: What’s selling now

By Tiffany Montgomery
October 23, 2007 6:12 AM

Fall goods have been in stores for awhile now so I thought I'd check in with ZJ Boarding House in Santa Monica to see what is selling well. I also wanted to ask what they liked for spring. I chose ZJ Boarding House because the store is well-regarded and the brands are always excited when the shop picks up their lines.


Here's the mens report from co-owner Mikke Pierson.


Trends: There's been a strong demand for outerwear - including jackets and sweatshirts - that has surprised him. Knit and woven tops are weak.


Hot brands: Billabong is very strong in mens right now. Also, Volcom is solid in mens and womens. Others that are doing well include RVCA, Insight (from Australia), KR3W and O'Quinn.


Here's the women's report from Shelly Bihari, women's, sandals and accessories buyer:


Trends: Hoodies, sweaters and outwear are doing well, as are wide-legged trousers. Also colored denim, including purple, royal blue and maroon.


Brands: Roxy and Billabong are doing well with the wide-legged trousers and Billabong and Element with the colored denim. She said Volcom is selling well also.


What Shelly liked for spring:


The new Reef Girls line - "The fabrications are very nice. They have lots of dresses that are easy to wear and different from everyone else. For their first time out, it was very refreshing."


Billabong Girls - "They consistently looked great the last two years."


Indah - (designed in Bali).

 

Airfare.com - Flights, hotels and more!

 


Articles You Might Have Missed