Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.45 | American Apparel ▼ -0.006 | The Buckle ▼ -0.83 | Columbia ▼ -0.31 | Deckers Outdoor ▼ -1.45 | Dicks ▼ -0.52 | Foot Locker ▲ +0.04 | Genesco ▼ -0.67 | Iconix Brand Group ▲ +0.15 | Jarden Corp ▲ +0.10 | Nordstrom ▼ -0.62 | Luxottica ▼ -0.63 | Nike ▲ +0.93 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.20 | Sport Chalet ▲ +0.04 | Urban Outfitters ▼ -0.64 | VF Corp ▼ -0.28 | Quiksilver ▲ +0.07 | Zumiez ▼ -0.31 | Macys ▼ -1.83 | Tillys ▲ +0.01 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Vans parties at new headquarters

Flipping burgers for the
Flipping burgers for the hungry crowd celebrating the opening of Vans new HQ in Cypress
By Tiffany Montgomery
October 05, 2007 6:49 AM

Vans opened the doors and parking lot of its new corporate offices on Katella Avenue in Cypress for a big party Thursday.

Vans HqSeveral hundred people ate, drank and skateboarded on the mini ramp inside the Vans building.

Royal Crown Review

 

 

 

 

Two bands performed, including Royal Crown Review, pictured here, and MXPX.

The new headquarters gives the skateboard brand more space and brings them back to Orange County after working in Sante Fe Springs for several years.


chris overholser, omar hassanshannon kennedy"We were totally on top of each other before," said Vans spokesman Chris Overholser, pictured at left with professional skateboarder Omar Hassan.  "We outgrew our old space. Our footwear designers had to work across the street in a different building."

About 360 people work at the corporate offices, including girls T-shirt designer Shannon Kennedy, at right.

The offices have a cool, industrial feel inside.

There are lots of unfinished wood touches in the interior to replicate the scraps of wood skateboarders use to make ramps in backyards. Here are some photos I shot inside, including my son Liam, 4, at the company poker table.vans chalkboard


vans poker

 

 

 

 

 

 

 

Steve Van DorenDoug Palladini and familyAt left: Steve Van Doren, whose family founded Vans,
shows off a shoe.
At right: Doug Palladini with Max, Devon and Hallie. They are in the Vans prototype store, where Vans can test how to display goods.


Vans is owned by VF Corp., a 100-year-old North Carolina company that owns a variety of brands including Lee and Wrangler jeans, Nautica, the North Face and Reef. VF bought Vans in 2004 for $373 million.

 

 


Articles You Might Have Missed