Sponsors
Billabong ▲ +0.010 | PPR ▲ +2.40 | American Apparel ▲ +0.31 | The Buckle ▲ +0.25 | Columbia ▼ -0.26 | Deckers Outdoor ▲ +1.49 | Dicks ▲ +1.44 | Foot Locker ▲ +1.55 | Genesco ▲ +1.88 | Iconix Brand Group ▼ -0.22 | Jarden Corp ▲ +0.74 | Nordstrom ▲ +1.75 | Luxottica ▼ 0.00 | Nike ▲ +2.58 | Pacific Sunwear ▲ +0.01 | Skullcandy ▲ +0.31 | Sport Chalet - 0 | Urban Outfitters ▲ +0.85 | VF Corp ▲ +1.45 | Quiksilver ▲ +0.13 | Zumiez ▲ +0.48 | Macys ▲ +1.31 | Tillys ▲ +0.11 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

O’Neill signs surfer Jordy Smith

By Tiffany Montgomery
October 22, 2007 7:55 AM

The competition to sign surfing boy wonder Jordy Smith is over. Here's the press release:


Warmond, The Netherlands (October 22, 2007) - O'Neill proudly announces the addition of South African surfer Jordy Smith to their team. At 19 years old, Smith is the reigning Association of Surfing Professionals (ASP) Junior World Champion and currently leads the ASP World Qualifying Series (WQS) ratings with an all-time points record exceeding 14,000. O'Neill's signing of Smith pairs him with the original surf brand and solidifies his position as one of surfing's top competitors.

 

After taking the surfing world by storm in recent years, Smith has thrilled critics by competing successfully against the global surfing elite and racking up some of the most prestigious WQS titles along the way. Following his total domination on the tour this year - including victories on four different continents - the Durban native has already guaranteed himself a spot on the ASP World Tour 2008.

 

Andreas Adenauer, CEO of the O'Neill Group, is delighted to see Smith joining the team and stated: "We've been following Jordy's progress for a long time, and we're excited to welcome him onboard. Jordy's drive, commitment and determination for the sport have helped him to become one of surfing's most explosive talents. We look forward to supporting Jordy wholeheartedly and can't wait to see what he'll achieve on the ASP World Tour and beyond."

 

O'Neill's newest team member Smith said: "I'm honored and stoked to join the O'Neill team and I'm excited about all the new opportunities that lie ahead. O'Neill is a company that has a tremendous history, heritage and shares my passion for the sport of surfing. With my family and O'Neill's support, I am able to live my dream of surfing and I'm looking forward to representing the best brand in the surf industry, as I enter into my rookie year on the WCT in 2008."

 

As the leader of a new generation of young surfers, Smith is already one of the most well rounded surfers on the planet. His complete repertoire of aerials, power carves, and buttery smooth style makes him the most highly anticipated surfer to join the ASP World Tour in over fifteen years. Already World Tour proven following a handful of wild card invitations, Smith finished third at Jeffrey's Bay in 2006 and took down top seeds at the Boost Mobile Pro only last month.

 

O'Neill Clothing USA CEO Toby Bost said: "Adding Jordy to the team is a great accomplishment for O'Neill worldwide. He's an incredibly talented surfer that will achieve monumental status on the World Tour in due time. Jordy and O'Neill have clearly found common ground in terms of passion for the sport of surfing and the vision to push it to the next level. O'Neill is honored to take part in staging the future of a young, gifted surfer who is destined for superstar stature."

 

About O'Neill:

O'Neill, the original Californian surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world's first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.

 

For more information on O'Neill, visit www.oneill.com


Articles You Might Have Missed