Sponsors
Billabong ▲ +0.035 | PPR ▲ +0.20 | American Apparel ▲ +0.008 | The Buckle ▼ -0.07 | Columbia ▼ -0.49 | Deckers Outdoor ▼ -0.13 | Dicks ▼ -0.15 | Foot Locker ▲ +0.12 | Genesco ▼ -2.64 | Iconix Brand Group ▲ +0.13 | Jarden Corp ▲ +0.16 | Nordstrom ▼ -0.39 | Luxottica ▲ +0.57 | Nike ▼ -0.27 | Pacific Sunwear ▼ -0.22 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.02 | VF Corp ▲ +0.30 | Quiksilver ▼ -0.02 | Zumiez ▲ +0.20 | Macys ▼ -0.07 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

SIA SNOW SHOW: Early Bird rates thorugh Sept. 29 for Denver hotel rooms during 2015 show, from Jan. 28 - Feb. 3.

AGENDA: Video recaps, 2015 show dates, "Love Made Me Do It" women's networking series on Wednesday.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

PacSun’s juniors strategy scores in August

By Tiffany Montgomery
September 06, 2007 7:18 AM

The numbers are out. Teen girls loved PacSun's new merchandising strategy for juniors last month.


Sally Frame KasaksPacSun CEO Sally Frame Kasaks

New CEO Sally Frame Kasaks is bringing more fashionable clothes for girls into Anaheim-based PacSun stores by revamping its Bullhead denim line and adding fashion tops. PacSun is making and designing the denim and more of the fashion tops itself and relying less on styles made by Orange County surf brands.


Get this: Comparable sales in juniors rose over 40 percent in August.


Sally believes improving the juniors business can turnaround PacSun, which has struggled of late. She must be feeling pretty good today!


Overall in August, same-store sales, a key measure of a retailer's health, rose 9.6 percent companywide. At PacSun stores, same-stores sales jumped 11.9 percent while same-stores sales at d.e.m.o. fell 17.3 percent.


Here's an interview I had with Sally that ran in August in OC METRO.


An interview she did with Joshua Hunter of Transworld Business came out in September. I would link to it but it's not online yet.

 


Articles You Might Have Missed