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Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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I require all our executives to read it

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AGENDA: Last chance to register before July 8-9 show.
ISPO: Shanghai trade show runs July 2 - 4.

Details on Industry Insight.


Tiffany Montgomery
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PacSun’s juniors strategy scores in August

By Tiffany Montgomery
September 06, 2007 7:18 AM

The numbers are out. Teen girls loved PacSun's new merchandising strategy for juniors last month.


Sally Frame KasaksPacSun CEO Sally Frame Kasaks

New CEO Sally Frame Kasaks is bringing more fashionable clothes for girls into Anaheim-based PacSun stores by revamping its Bullhead denim line and adding fashion tops. PacSun is making and designing the denim and more of the fashion tops itself and relying less on styles made by Orange County surf brands.


Get this: Comparable sales in juniors rose over 40 percent in August.


Sally believes improving the juniors business can turnaround PacSun, which has struggled of late. She must be feeling pretty good today!


Overall in August, same-store sales, a key measure of a retailer's health, rose 9.6 percent companywide. At PacSun stores, same-stores sales jumped 11.9 percent while same-stores sales at d.e.m.o. fell 17.3 percent.


Here's an interview I had with Sally that ran in August in OC METRO.


An interview she did with Joshua Hunter of Transworld Business came out in September. I would link to it but it's not online yet.

 


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