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New RVCA president from Hurley

Dan Levine, new president of
Dan Levine, new president of RVCA
By Tiffany Montgomery
September 24, 2007 11:29 AM

Hot off the presses. RVCA has a new president.


Here's the release:


COSTA MESA, CA (September 21, 2007) - RVCA Clothing, today announced the appointment of Dan Levine as President effective September 24th, 2007. Dan joins RVCA after 4 years with Hurley International where he held the positions of Vice President of New Business Development and Vice President of Merchandising and Design.

"Dan is a proven leader who brings a wealth of experience in productand customer relationships," said PM Tenore Founder and C.E.O. of RVCA Clothing. "Product is king at RVCA and Dan's background and experience in merchandising and design make him the perfect match for RVCA"


Dan comes to RVCA from Hurley International where he was instrumental in the re-launch and repositioning of Hurley Accessories, Hurley Kids, and Hurley Swimwear. Dan's talent for merchandising and product design helped place Hurley as a product leader in the action sports industry.

Dan acknowledges the vast opportunity that lies ahead of RVCA, and states that "RVCA is a vibrant, culturally rich brand with a tremendous fan base. I have greatly admired RVCA's support of the arts with their ANP program and RVCA's cutting edge style."


Dan's experience is diverse including retail, wholesale, and as well as the outdoor industry and action sports industry. Dan led outdoor industry leader REI's private label division winning several Outdoor Industry product awards from consumer trade magazines. The early years of Dan's career were spent working closely with Mickey Drexler at Gap, Inc in the Banana Republic and Gap divisions.


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