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Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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I require all our executives to read it

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TAYLOR DIGITAL: Website tools to increase sales. SURFRIDER: Rise Above Plastics campaign.

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Tiffany Montgomery
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Atwater outfits Anaheim Ducks players

By Tiffany Montgomery
September 19, 2007 5:17 AM

A stream of Ducks players are stopping by Atwater offices lately to pick up clothes.


ryan getzlaf signs Atwater, an up-and-coming surf brand in Newport Beach, made the Ducks connection through a friend of Atwater design director Scott Madison. To say thanks, the Ducks players made Atwater its own jersey and the players sign it when they come in.


To those reading who don't know how this works, companies provide free clothes to prominent people such as athletes, musicians, art and actors, which gives the brands exposure.


Here's a list of the players who are wearing Atwater, from Mike Quilliam of Atwater:


"We have hooked up Ryan Getzlaf #15, George Parros #16, Corey Perry #10 who are currently still with the Ducks. Shane O'Brien, Joffrey Lupul and Dustin Penner are also players that we have hooked up but unfortunately have been traded. Dustin Penner was in here about 2 weeks ago. The day before he left to fly to Edmonton to start practice with his new team, the Oilers. I think the word is spreading around the locker room because more and more Ducks keep showing up. They are all super cool and very appreciative of all the clothes and support we give them."


atwater saleIn other Atwater news, they are having a warehouse sale Friday and Saturday. Here's the flyer:

 


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