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Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

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New business info and advice from QCS GRAPHICS, PROCOPIO, SHACC and FSG LAWYERS.

Details on Industry Insight.


Tiffany Montgomery
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The power of OC surf shops; changes at PacSun

By Tiffany Montgomery
August 16, 2007 6:35 AM

Today, OC METRO releases its surfwear issue, and I've got a cover story and a column that explore the duality of O.C. surf brands' distribution strategy: the core surf shops that reinforce their marketing message and PacSun, which helps the companies reach teens who don't live by the beach.

DukeEdukas.PaulBurnettDuke Edukas and Paul Burnett, owners of Surfside Sports in Costa Mesa.


The cover story explores the symbiotic relationship between influential O.C. surf shops and the major surf brands. The friendships go back decades and started long before the surf companies grew so huge. Duke Edukas, co-owner of Surfside Sports in Costa Mesa, tells a great story about Richard Woolcott's father, René. Richard is the founder and CEO of Volcom in Costa Mesa, now a publicly traded company with a market cap of $906 million.


The column is part two of my interview with Sally Frame Kasaks, the new CEO of PacSun, the biggest customer for many surfwear companies. She has some big plans for the chain and some tough talk for OC surf brands. It's worth reading whether your company sells to PacSun or if you just like hearing the stories about the people who make the clothes your wear.


 


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