Sponsors
Billabong ▼ -0.025 | PPR ▲ +1.15 | American Apparel ▼ -0.036 | The Buckle ▲ +0.14 | Columbia ▼ -0.73 | Deckers Outdoor ▼ -1.21 | Dicks ▼ -0.11 | Foot Locker ▲ +0.97 | Genesco ▼ -0.58 | Iconix Brand Group ▼ -0.12 | Jarden Corp ▼ -0.05 | Nordstrom ▼ -0.20 | Luxottica ▲ +0.40 | Nike ▲ +0.24 | Pacific Sunwear ▼ -0.04 | Skullcandy ▼ 0.00 | Sport Chalet - 0 | Urban Outfitters ▲ +0.01 | VF Corp ▼ 0.00 | Quiksilver ▼ -0.02 | Zumiez ▲ +0.11 | Macys ▼ -0.01 | Tillys ▲ +0.12 |
Ticker Sponsor
Professional Services
More Professional Services...
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Industry Insight

CURVEXPO: Recap of the swimwear & lingerie show in Las Vegas.

SIMA: Save the Date invitation for Humanitarian Fund's STOKES ME Bowl-a-rama on Sept. 16.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

The Closet leaving Triangle Square

By Tiffany Montgomery
August 20, 2007 6:12 AM

The Closet is closing up shop at Triangle Square in Costa Mesa later in the fall and moving across the street to a new 10,000-square-foot space, owner Billy Stade told me the other day.


The new location on Newport Boulevard at the corner of 18th Street will include a Closet boutique, cafe, art gallery and book store. It will also serve as the corporate headquarters for the four-store chain, known for carrying a mix of upscale surf lines mixed with other fashion brands.


Billy StadeBilly Stade, owner of four The Closet stores. Executives at
local brands brag when their clothes land in his stores.

Billy, 37, has another new project. He and Ambiguous Industries founder and president Frank Delgadillo teamed up on a new "aristocratic surf line," The Smooth Co. A story I wrote about Smooth Co. is out today in the Orange County Business Journal, www.ocbj.com


Billy said he's investing in these new projects even though it's been a tough year for specialty retail.


"The luxury stores are doing good and the H & Ms and Forever 21s are doing good," he said. The sector in between is having a harder time, he said.


At The Closet, same-store sales are down but he's "holding tough." At Fashion Island, his store was hurt by the opening of American Rag, which caters to the same customer. In Santa Monica, The Closet's first store outside Orange County, people aren't as familiar with the brand.


"It's all survivable," he said. "We just have to ride it out."


And it's not stopping him from launching new projects like the expanded retail and corporate headquarter space in Costa Mesa and the new clothing line.


"I've got to go for it and try to be a hero," Billy said.


Articles You Might Have Missed