Sponsors
Billabong ▲ +0.025 | PPR ▲ +0.50 | American Apparel ▼ 0.00 | The Buckle ▲ +0.11 | Columbia ▲ +0.05 | Deckers Outdoor ▲ +0.86 | Dicks ▼ -0.88 | Foot Locker ▲ +0.40 | Genesco ▼ -0.14 | Iconix Brand Group ▲ +0.40 | Jarden Corp ▲ +0.40 | Nordstrom ▲ +0.02 | Luxottica ▼ -0.11 | Nike ▲ +0.33 | Pacific Sunwear ▼ -0.08 | Skullcandy ▼ -0.03 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.09 | VF Corp ▲ +0.53 | Quiksilver ▼ -0.03 | Zumiez ▼ -0.52 | Macys ▲ +0.50 | Tillys ▼ -0.08 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

MOSS ADAMS: Alert! Authorities after 45,000 businesses that didn't file 2012 California corporate taxes.
CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

New PacSun CEO: One tough cookie

By Tiffany Montgomery
August 07, 2007 7:04 AM

I had a great interview with Sally Frame Kasaks, a retail industry heavyweight who is now CEO of PacSun, the teen clothing chain based in Anaheim.


What she had to say was so interesting I had to break into a two-part column for OC METRO. The first column explores her background and is out now. The second explains her plans for PacSun and how it could impact OC surf companies. It publishes Aug. 16.

Sally Frame KasaksPacSun CEO Sally Frame Kasaks. Photo courtesy of Pacific Sunwear.

Let's just say this: Sally isn't afraid to speak her mind. She didn't need this job and has competed in the retail trenches for years. All that experience empowers her to take bold steps at PacSun and really shake things up.

Her take on the OC surf brands that fill PacSun stores is quite interesting.


Here's a link to the first column.


Articles You Might Have Missed