Sponsors
Billabong ▲ +0.015 | PPR ▲ +0.40 | American Apparel ▼ -0.004 | The Buckle ▼ -0.55 | Columbia ▲ +0.10 | Deckers Outdoor ▼ -2.59 | Dicks ▲ +0.36 | Foot Locker ▲ +0.79 | Genesco ▼ -1.34 | Iconix Brand Group ▼ -0.13 | Jarden Corp ▲ +1.13 | Nordstrom ▲ +0.65 | Luxottica ▲ +1.62 | Nike ▲ +0.14 | Pacific Sunwear ▼ -0.07 | Skullcandy ▼ -0.20 | Sport Chalet - 0 | Urban Outfitters ▼ -4.94 | VF Corp ▼ -0.22 | Quiksilver ▼ -0.09 | Zumiez ▼ -0.81 | Macys ▼ -0.36 | Tillys ▼ -0.25 |
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Industry Insight

4 reasons for B2B companies to embrace ecomm from NuORDER. Invitation to PROCOPIO's Labor and Employment Law seminar.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Five questions for Active’s Shane Wallace

By Tiffany Montgomery
August 08, 2007 12:00 AM

Active Ride Shop started as a small skateboard store in Chino and has evolved into an action sports powerhouse with 20 stores, including six in Orange County.

Shane Wallace, Kenny AndersonShane Wallace of Active, left, with professional skateboarder
Kenny Anderson. Photo courtesy of Active.

 

The company's stores are in interesting mix of skateboard shop and fashion boutique. Active is a major customer for Orange County skate brands including Etnies, Element and KRW3.


I checked in this week via e-mail with Shane Wallace, whose family owns the chain.


Question: Active is expanding rapidly. How big do you want to be?

Answer: As big as the performance of The Active Family will allow us to become, so the sky is the limit.

Question What are your areas of responsibility?

Answer: The vision, the culture, and the operations take up most of my time these days.


Question: Any more locations planned for OC?

Answer: For sure, we love OC!


Question: What is Active's hottest shoe and hottest apparel brand right now?

Answer: Vans and RVCA are at the top of the charts right now.


Question: Any up-and-coming brands we should keep our eyes on?

Answer: Altamont and Supra are making some major moves in the rookie of the year category.

Active Rideshop logo


www.activemailorder.com


Articles You Might Have Missed